Wednesday, May 16th, 2012 - The Australia China Development Company

Moonta Street, Adelaide, will again take inspiration from Takeshita Dori, Harajuku, this Friday (May 18) for the 2nd "Harajuku no Yoko" night market.  This free event will feature entertainment, DJ's, Japanese fashion stalls, a glorious range of food, and shopping from both Chinatown traders and some of Adelaide's most talented fashion designers including Vitae Clothing, Sugar Kiss Party, Zombie Cupcake Couture, Hime Kitty Creations and Bubble Pop.

Co-hosts Neko Nation and Tokyo Hardcore will deliver entertainment for this colourful event, where market-goers are encouraged to wear cosplay or Harajuku inspired fashion. Prizes are awarded and there will be plenty of photo taking opportunities as Chinatown lights up in the evening.

Lord Mayor Stephen Yarwood congratulated event coordinators and market goers on the success of the first Harajuku no Yoko night market in Chinatown last month.

“Markets are a fantastic way to invigorate the city, draw in new crowds and strengthen ties within the local business community,” Stephen said.

“Chinatown has a vibrant and supportive community who will continue to benefit from seeing more activity in Moonta Street on a Friday night.”

Events like "Adelaide Chinatown Harajuku no Yoko" are a major step in the assisting the public and business community to engage with Asia locally by experiencing different foods, music, popular cultures, vibrant networking and the arts.

Conan Fahey, General Manager of The Australia China Development Company says: "For most South Australian's their first exposure to Asia is by visiting Adelaide’s Chinatown and for most Asian international tourists and students their first destination on arrival is Chinatown."

Promoting Chinatown is an efficient and effective way of internationally marketing to the 'nouveau riche' tourists whom adore cosplay, wine, gourmet markets, karaoke and fine dining. All of which are found in abundance in the Chinatown, Central Market and Gouger Street Precincts.

Engagement with Asia starts locally in Chinatown. The Asian student, tourist and business community spend plenty of time and money in Adelaide's CBD and ultimately contribute a sizeable economic and political influence.

For information about the first Harajuku no Yoko event
http://www.ontherecord-unisa.com.au/?p=2517 

Notes to editor
- High resolution media available. A colourful event with many photo opportunities.

Details:  Harajuku no Yoko is Friday, 18th from 6pm to 9pm with the official after party at Lyrics Karaoke Bar, Gouger Street from 10pm.

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The Australia China Development Company


The Australia China Development Company has a successful history in providing international marketing, project management services, business intelligence and business development support in China and Australia.
Conan Fahey
P: +61 417 227 881
W: chinatownadelaide.com/

Keywords

Chinatown Adelaide, Asia engagement, Harajuku, market, Japanese culture, Moonta Street

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