Friday, May 4th, 2012 - SPORTSCRAFT
Sydney, Australia: For the first time in Australian history, the official Opening Ceremony uniform of the 2012 Australian Olympic Team was unveiled ahead of the London 2012 Olympic Games by the Australian Olympic Committee (AOC).

The Official Suppliers to the 2012 Australian Olympic Team, Sportscraft and Volley, embarked on the Australian uniform journey to London 2012 with the help of some great Australian Olympians.

In 2011, a Uniform Design Sub-Committee was developed, led by dual Olympic gold medallist and 2012 Chef de Mission Nick Green as well as three other Australian Olympians - Chris Fydler (swimming 2000 and 2012 Deputy Chef de Mission), Libby Trickett (swimming 2004, 2008, 2012) and Trent Franklin (water polo 2004, 2008).

The Committee was charged with developing a design brief for the 2012 Opening Ceremony Uniform in order for Sportscraft and Volley to create a uniform in line with what athletes would want to wear.

The brief summised that the athletes wanted to feel "proud, inspired and honoured" to be wearing the Opening Ceremony uniform. They felt it important that the uniform be contemporary, stylish, wearable, slim-fit and classic modern. Alongside style, comfort was identified as an important factor, with athletes spending up to seven hours on their feet during the Ceremony.

Speaking on behalf of the Committee, Libby Trickett said: “It was really great for athletes to be part of the design process and I was so excited to have the opportunity to be a part of it. We wanted to create something that suited the majority of athletes and I think what has been designed has turned out really well. The style and cut are the real highlight for me, I think it will be really flattering. They have met the brief and I can really see ‘Australia’ in the uniform. We will all feel very patriotic in the uniform and it will have a huge ‘wow factor’ at the Games.”

With over 1,500 prospective Team members fitted by Sportscraft and Volley, a uniform for the Opening Ceremony and a uniform for the Team Reception and other similar functions throughout the Games has been created. Tailored to the different shapes, sizes and heights of the athletes, the uniform features a bespoke size range going from a size 2XS to 7XL and shoes starting from a size 13 kids through to a 18 US men’s.

AOC President John Coates said: “It is really important that the athletes were involved in the design process for the London 2012 Opening Ceremony uniform. Given the strong Australian heritage and rich sporting history of both Sportscraft and Volley, we are very excited to have them both on board as suppliers and I know the athletes will be very proud to wear the new uniform.”

Sportscraft have dressed Australia’s Olympians in their Opening Ceremony and formal uniforms at recent Olympic Games and Olympic Winter Games, and it is with enormous pride that the Australian brand is again dressing them for London 2012. In a nod to its 98-year Australian heritage, the Opening Ceremony uniform portrays the Australian “laid back” lifestyle, while still achieving a smart and traditional look (echoing the brand values of Sportscraft).

Sportscraft have created a uniform where the hero is the vintage sports jacket, which takes its inspiration from Australian sporting heritage and is both timeless and authentic. The uniform is relaxed and comfortable and reflects the Australian lifestyle. A garment wash gives the uniform a vintage feel enhanced by old gold embroidery of the Olympic crest. The modern colour palette features an Australian green and gold offset with crisp white. Attention has been paid to the detailing with antique style brass buttons and a navy trim.

Daniel Bracken, CEO, Apparel Group said: “Sportscraft are very proud and excited to have once again worked with the AOC on the 2012 Opening Ceremony uniforms. It is an honour for us to be a part of this collaboration: a great Australian brand supporting a great Australian Team.”

London 2012 marks a first for Volley being an Official Supplier of the Australian Olympic Team. Continuing its role in Aussie sporting history, Volley is proud to reveal its customised sandshoe for the Opening Ceremony. The 2012 Australian Olympic Team Volley is white, with a custom green and navy woven collar and heel tape, green leather collar lining, 4mm wide green round wax coated laces with gold metal aglets, full grain leather tongue with the Australian Olympic Crest and Rings laser etched on the front side and ‘Australian Olympic Team 27 July – 12 August’ on the inside, and a souvenir custom molded metallic gold metal laser etched swing tag.

Pacific Brands CEO, Sue Morphet said: “Volley is an iconic Australian brand, making it the perfect fit in every sense for the Australian Olympic Team. The past 18 months have been huge for Volley, with the range reset to its original specifications and the re-launch of three classic styles from the archives as well as this partnership with the AOC. We are truly honoured that Volley will be recognised as an Official Supplier to the Australian Olympic Team.”

The Australian Olympic Team will wear the uniform by Sportscraft and Volley at the Opening Ceremony of the London 2012 Olympic Games on July 27, 2012. To share the spirit of the Games with all Australians, both Sportscraft and Volley will release licensed products, giving consumers the chance to own a piece of Australian Olympic history.

Contact Profile

SPORTSCRAFT


Sportscraft was founded in 1914 and soon established a reputation for outstanding quality and product innovation.
Today, Sportscraft provides inspiration to the Australian man and woman, with a range of clothing and accessories that epitomise fresh, modern styling, superior quality, consistent fit, and great value. Sportscraft is for people who seek to be inspired to look their very best and value the quality that Sportscraft is renowned for.

Sportscraft is no stranger to dressing elite athletes, in addition to being the official supplier to the 2012 Australian Olympic Team, Sportscraft are also the official formal wear supplier to the QANTAS Wallabies.
Brooke King
P: +61 2 8306 3743
M: +61 408 491 370
W: www.sportscraft.com.au

VOLLEY


Volley is an Australian brand with a quintessentially Australian story like no other. The Volley was first designed by John Boyd Dunlop in 1921, inspired by the Dunlop Tyre tread, and the first pair was made in 1924. It was finessed by a champion tennis player in 1939, who set out to create a shoe for tennis and launched the Volley OC (orthopedically correct) which was first sold for 25 shillings ($2.50). The green and gold stripe was added in the 1960s.

Please note correct brand name is Volley. Following the reset of the brand in March 2011, the Dunlop trademark is no longer used.

Whilst early model Volleys recognised the Dunlop Rubber Factory as manufacturer of the Volley, the brand of sandshoes was always clearly Volley. In recent years, the brand has been presented in a range of interpretations but in 2011 the brand and its styles were reset, including the Volley International to its 1975 specifications, making Volley the hero brand.
Julia Webb
P: +61 2 8020 1808
M: +61 402 912 828
W: www.volley.com.au

Keywords

Sportscraft, London Olympic games, uniforms, 2012 olympics

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