Michele Levine, Roy Morgan Research CEO says:
As an initial development the partnership will be launching ‘Retail Pulse’, a weekly monitor of retail performance and confidence direct from the retail coal face.
Over the next few months the Roy Morgan Research, Australian Retailers Association partnership will be working closely to develop initiatives and ensure this new partnership, meets the needs of all the different stakeholders in the marketplace.
Russell Zimmerman, Executive Director, Australian Retailers Association, added:
“Together, the ARA and Roy Morgan Research have their finger well on the pulse when it comes to the retail sector, current challenges, consumer trends and retailer sentiment, and this will be reflected in the soon to be launched weekly 'Retail Pulse'," Zimmerman said.
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