In the twelve months to December 2011, 15% of Australians flew Qantas International on their last overseas holidays, followed by Singapore Airlines (13%), Emirates (11%), Jetstar International (9%) and AirAsia X (8%).
International Airlines Used for Last Overseas Holiday
Source: Roy Morgan Single Source, January – December 2011, Total used international airline on last holiday, sample n=1,677.
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“The challenge for Qantas and other major international airlines will be to understand, and therefore satisfy, their customers better.”
The detailed Roy Morgan Air Travel Report gives an overview of domestic and international air travel by Australians as well as tracking both domestic and international airlines used and considered for business and leisure travel. A summary of Airline Satisfaction is also included. The brands covered in this report are: Air New Zealand, AirAsia X, American Airlines, British Airways, Cathay Pacific, Emirates, Etihad, Garuda Indonesia, Jetstar, Malaysia Airlines, Pacific Blue, Qantas, Qantaslink, REX, Singapore Airlines, SkyWest, Thai Airways, Tiger Airways, United, V Australia, Virgin Atlantic, and Virgin Australia.
Detailed Roy Morgan Airline Business and Leisure Customer Profiles of Qantas International and other international and domestic airlines provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
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