Results Show 74 percent of Companies Worldwide Consider Sustainability as Key Element of Service Provider Selection; Gap is narrow between U.S. and International Counterparts
SYDNEY, AUSTRALIA May 1, 2012 — More organisations worldwide are building sustainability into their service provider selection and purchasing processes, according to the results from the 2012 Rackspace Green Survey, conducted by Rackspace® Hosting, the service leader in cloud computing.
This year, customers from 24 countries responded to the survey including participants from the U.K., New Zealand, Australia and Brazil. When questioned on the importance of sustainability versus cost, a margin of only 8 percentage points separates responses from customers in the United States from those in the other 23 countries: 72 percent of U.S. respondents and 80 percent of international respondents say that “greener is better.”
Rackspace’s findings point to an increasingly established trend to embrace and include sustainability practices within the purchasing process. When it comes to influencing purchasing decisions, 72 percent of the US respondents said they believe sustainability is important in selecting a service provider as well as influencing a purchasing decision. In the rest of the world, 91 percent, build sustainability into their purchasing decisions on either a periodic or standard basis. Countries outside the United States seem to put a greater emphasis on weighting sustainability as part of purchasing decisions
"Our global survey has shown that sustainability is becoming a key factor when businesses are selecting a technology service provider. Environmental credentials are no longer a secondary concern, and are moving from a 'nice to have' to a 'need to have'," said Mark Randall, Rackspace Country Manager, Australia and New Zealand.
"We were particularly thrilled that Australia and New Zealand are leading the way: 80 percent said that "greener is better" versus 72 percent in the US. Innovative startups, online retailers, software developers, and rich media companies are fast realising solid partners in their supply chain means lower risk, more efficiency, and more reward.
"Rackspace believes that all decisions should benefit people, pocket, and planet. We were thrilled to see that our customers agree, with more than 53 percent echoing this view."
Rackspace randomly selected 2000 global customers, of which 232 responded. To see the full results of Rackspace’s latest Green Survey, please follow this link: http://c1776742.cdn.cloudfiles.rackspacecloud.com/downloads/pdfs/GreenSurvey2012.pdf
Rackspace Hosting (NYSE: RAX) is the service leader in cloud computing, and a founder of OpenStack®, an open source cloud operating system. The San Antonio-based company provides Fanatical Support® to its customers and partners, across a portfolio of IT services, including Managed Hosting and Cloud Computing. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and was featured on Fortune’s list of 100 Best Companies to Work For. The company was also positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” For more information, visit www.rackspace.com.au.
This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements relating to expected or predicted behaviors of consumers and the impact of sustainability on service provider decisions; any statements of expectation or belief directly relating to Rackspace business derived from the survey results; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include a substantial margin of error in the survey results, inconsistencies in respondent's understanding and Rackspace's analysis of survey questions and results, the possibility that expected benefits from any shift in consumer behavior may not materialize as expected; the achievement of expected operational results from any shift in consumer behavior; and other risks that are described in Rackspace Hosting's quarterly report on Form 10-K for the year ended December 31, 2012 filed with the Securities and Exchange Commission on February 17, 2012. Except as required by law, Rackspace assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
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