Tuesday, May 1st, 2012 - Key Media
Multinational media company Key Media has launched Insurance Business, a new business magazine and website tailored to the needs of Australia’s insurance broking and advice community.

Under the leadership of managing editor Trevor Treharne, Insurance Business will provide a unique offering in this space as an aspirational business magazine featuring a series of industry reports that recognise the achievements of key individuals and businesses as well as providing the latest in business best-practice in a continually evolving industry.

The quarterly magazine is supported by an online industry hub that is committed to delivering the latest industry news, opinion and analysis. In this market, the website’s fresh and informative multimedia content and a fully interactive industry forum make Insurance Business’ offering stand out.

Insurance Business
is the latest in Key Media’s growing portfolio in the finance space, which include the Mortgage Professional Australia, Australian Broker, Your Investment Property, Your Mortgage, Corporate Risk and Insurance and Wealth Professional suite of print and online products.

Commenting on the launch, Key Media managing director of business media Justin Kennedy said Insurance Business was a logical next step in the company’s growth strategy.

“We are already well-established in the financial services space through our existing products that cater to financial planners and mortgage and finance professionals, and in Insurance Business we believe we have a product that will become an invaluable resource for practising insurance brokers across the country,” said Kennedy.

“From an advertiser’s perspective, our strategy now provides the option to run campaigns that reach a broad cross-section of financial service professionals or to focus in on one niche market.”

For more information about Insurance Business visit www.insurancebusinessonline.com.au.


Contact Profile

Key Media

Key Media delivers world-class content through various media channels including print, online, events and multimedia.

Key Media is a rapidly growing media company with offices in Sydney, Singapore and Toronto serving a range of professional services markets across the Asia-Pacific and North America.

The organisation’s products operate across key business verticals including Financial Services, Property and Human Resources, and bring product providers and business communities together through print and online media and industry events. Key Media has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our audiences and clients.

In less than a decade, Key Media has grown from the launch publisher of a single B2B magazine to a global business media company with an ever-growing portfolio of market-leading products. Key Media prides itself on its entrepreneurial culture, creating cutting-edge products for the industries in which we operate.

Anna Keane
P: 02 8437 4784
W: www.insurancebusinessonline.com.au


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