Tuesday, May 1st, 2012 - Roy Morgan Research
Over the twelve months to December 2011, the 35-49 year age group had the highest proportion (67%) of Australians (14+) who had visited or purchased from a fast food restaurant in an average four week period. These are the latest findings from Roy Morgan Research.
 
The age group with the lowest proportion of fast food buyers and store visitors was 65+ with 44%, and the Australian population (14+) was 59%.


Fast Food Buyers/Store Visitors Over an Average 4 Week Period


Source: Roy Morgan Research Single Source, Jan 11 – Dec 11 n = 18,641.


McDonald’s is clearly the most popular fast food of the Australian population, with 31% visiting or buying from McDonald’s in an average four week period throughout 2011. Fish & Chips followed with 23%, KFC 21%, Asian 20%, Subway 18%, Hungry Jack’s 14%, Domino’s Pizza 9%, Red Rooster 8%, Pizza Hut 5% and Eagle Boys Pizza 4%.


Top 10 Most Popular Fast Food Restaurants


Source: Roy Morgan Research Single Source, Jan 11 – Dec 11 n = 18,641.


The Roy Morgan fast food data comes from part of an ongoing nationwide Single Source survey of over 50,000 Australians annually, showing distinct trends over a number of years.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:
 
“Although the 35-49 year age group has the highest proportion of fast food purchasers or fast food restaurant visitors, this figure is influenced by the fact that 63% of this age group have at least one child under 16 years old - significantly higher than any other age group. It is likely that fast food craving young children, combined with busy schedules, are leading to the high fast food figure for 35-49 year olds.”


The latest detailed Roy Morgan Quick Service Restaurant Profiles within this section are split into three categories: restaurant customers, restaurant satisfied customers, and restaurant dissatisfied customers. Each profile looks closely at the activities, attitudes, media usage and demographics of various customers of fast food restaurants.

The latest detailed Roy Morgan Retail Profiles include customer profiles of auto stores, clothing stores, coffee/doughnut stores, department stores, furniture/electrical stores, hardware stores, music/book stores, pharmacies, sports stores, shoe stores and supermarkets.

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

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