Saturday, April 28th, 2012 - Roy Morgan Research
Australians spent $10.3 billion dollars on poker machines in the 12 months to March 2012, according to the latest Roy Morgan Gambling Monitor, down sharply from $12.3 billion in the twelve months to March 2011.
 
Total gambling spend by Australians was $17.7 billion dollars in the twelve months to March 2012, down from $19.2 billion in the 12 months to March 2011, and at even a lower level than the $18.3 billion spent during the Global Financial Crisis of 2008/09.

Expenditure on other forms of gambling is much lower than poker machines. Betting on racing ranks second in terms of expenditure, followed by lotteries/scratch tickets, sports betting, casino table games, and Keno at a club, pub or casino.


Annual Expenditure by Australians on Gambling ($billions)


Source: Roy Morgan Single Source, April 2002 – March 2012, average annual sample n=21,004.


Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
 
“Many Australians remain cautious since the GFC, spending less in general, including less on gambling.
 
“The Roy Morgan Gambling Monitor shows that the decline in gambling spending the past 12 months is caused by a decline in spend on poker machines – playing the pokies is becoming less popular, and with a decline in the incidence of alcohol consumption there are less Australians patronising venues like licensed clubs.
 
“The growth of online gambling, especially sports betting, has not been big enough to counter this large decline in poker machine expenditure.”


The Gambling Currency Report  provides an overview of the gambling industry, measuring the size of the total gambling market as well as the three main components, Gaming, Wagering and Lotteries/Scratch tickets and the changes in each over time.  The report also looks at participation, cross category participation and internet usage.  For each of the major forms of gambling, Poker Machines, Casino Table Games, Keno, Betting and Lotteries/Scratch tickets, the report measures overall market size for the current 12 months as well as trends over time. Participation by venue, gender, age and state of origin and annual spend per player are also measured.

The Roy Morgan Online Store contains Profiles of Australians 18+ who have participated in different forms of gambling in the last 3 months, such as all forms of betting, poker machines, casino table games, lottery or scratch ticket, online betting and keno.

Other gambling related profiles available include visitor profiles for key gambling venues across Australia such as Crown Casino, Burswood Casino, Conrad Jupiters Casino, Conrad Treasury Casino, Skycity Adelaide Casino, Star City Casino and profiles of visitors to any casino over the last 12 months. All these profiles examine the demographics, attitudes, activities and media consumption of the target group.

The Roy Morgan Online Store also has a report available on Gambling Trends. This report examines the current and future trends that are driving Australia’s gambling sector. It focuses specifically on leisure and gambling trends, such as participation in traditional leisure activities and incidence of gambling, gambling expenditure and frequency. Trends regarding participation in different forms of gambling and gambling methods, such as online gaming or betting are also included, along with a demographic profile of gamblers. Insights regarding trends in technology are examined, and the report is concluded with an analysis of heavy gamblers in the Australian gambling market.

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

Keywords

gambling, poker machine spending, pokies

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