Thursday, April 26th, 2012 - OVUM
Much of the coverage surrounding Google Drive, thus far, has been focussed on features and how it compares to other services. Ovum, however, believes there are bigger questions to be asked – ‘What is driving this new launch?’ Mark Little, principal analyst at Ovum considers Google’s motives:

“With Google Drive, Google has recognised the potential of shared cloud storage as a consumer hub or open platform that can be central to developing third party apps such as video editing, sending faxes, and creating websites, with potential for a far greater range of applications from its busy community of third party developers.

“For Google the platform potential of Google Drive is of strategic importance, leveraging its developer strengths and competitive pricing (50% cheaper than Apple’s iCloud in some cases) to drive penetration of its cloud offering via both consumer and enterprise channels. This is a major challenge to Apple’s iCloud and others whose propositions are selling cloud storage as a useful ancillary to using their applications. The Google Drive proposition is the other way around, offering cloud storage as a core service from which users can access an ecosystem of highly useful applications.

“Sharing is the other key element that will create beneficial network effects for Google Drive and as usual cause an IP headache for content owners: books can be scanned and shared and even edited using the Optical Character Recognition software, and it will be interesting to see how shared storage impacts legal movie services. This is a strong strategic move on Google’s behalf but I expect it to be ‘working’ on the iOS version for some time yet.”

To speak with Mark in regards to this story and his view, please contact Claire Booty on +44 (0) 20 7017 7916, or email [email protected]

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Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is an Informa business.
Claire Booty
P: +44 (0) 20 7017 7916


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