New Car Buying Intention
Source: Roy Morgan Single Source (Australia): April 2002 – March 2012, n=561,311 (average quarterly sample n = 13,683). 1Long Term Average = Four year new car buying intention, April 2002 – March 2012. 2Short Term Average = One year new car buying intention, April 2002 – March 2012.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Of the mainstream brands Subaru and Mazda appear to be the major beneficiaries in the short term. After a turbulent 2011, this will be welcome relief for Subaru, who have recently introduced their all new Small SUV – the XV and also launched the new Impreza range.
“Much of the growth is in the SUV market, with the newly redefined Large SUV < $70K segment improving the most over the recent term. Buying intentions for this new segment have moved ahead of the Large < $70K passenger segment, with the Toyota Kluger, Toyota Prado, Ford Territory and Jeep Grand Cherokee accounting for almost 60% of the segments volume.
“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”
To learn more about automotive intentions for the different vehicle types, view the latest detailed Roy Morgan Automotive Currency Report, which covers intentions to purchase new vehicles, future intentions and recent sales, loyalty and satisfaction, brand health, automotive attitudes, car servicing and use of the internet for vehicle related content. Brands are reported individually within three distinct groups; Local Manufacturers (Toyota, Holden and Ford), Mid Volume Importers (Mazda, Mitsubishi, Honda, Nissan, Subaru, Volkswagen and Hyundai) and Luxury Brands (BMW, Mercedes Benz, Audi and Lexus).
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