Top 5 Online Purchasing Related Activities
Source: Roy Morgan Research Single Source, Feb 11 – Jan 12, n = 10,767.
When asked what types of purchases they had made in the last three months, 22% of New Zealand online buyers indicated Travel (tickets/accommodation); the most popular online purchase. This was followed by Shows/Movie Tickets/Events (17%), Books/Magazines/Newspapers (16%), Music to Download (14%) and Women’s Clothing (14%).
Top 5 Online Purchases
Source: Roy Morgan Research Single Source, Feb 11 – Jan 12, n = 7,158.
The data comes from Roy Morgan’s Single Source consumer survey, which includes information based on over 12,000 New Zealanders annually.
Pip Elliott, Client Services Director, Roy Morgan Research, says:
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.