Consumption of Alcoholic Beverages
Source: Roy Morgan Research Single Source, Feb 07 – Jan 08 n = 10,949, Feb 11 – Jan 12 n = 11,423.
The Roy Morgan Research alcohol data is based on an ongoing nationwide survey consisting of around 12,000 New Zealanders annually.
Pip Elliott, Client Services Director, Roy Morgan Research, says:
“Wine remains the most popular alcoholic beverage for New Zealanders aged 18+. However, wine consumption has been steadily decreasing over the past four years, and is now only marginally ahead of beer.
“It is important for marketers of alcoholic drinks to understand the differences in each category as they are not one uniform segment. In order to understand the drinkers in each category, view Roy Morgan’s extensive range of New Zealand alcohol related products.”
The latest detailed Roy Morgan New Zealand Alcohol Profiles look at those who drink various types of alcoholic beverages such as beer, wine, spirits and RTD as well as consumption levels also.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.