Debutante designers Claire Myers and Taylah Hasaballah will launch their Tiger Temple online fashion store on 1 August.
The Brisbane-based duo have created their own label to market iconic designs which reflect a street style combined with a love of vintage and runway flair. The new website, www.tigertemple.com.au, will also sell affordable boutique designer collections and one-off pieces.
It’s been a big year for the pair, who finished Year 12 last year and started undergraduate Business and Engineering degrees at The University of Queensland five months ago.
“We started promoting our brand in February using social media, and our success just from facebook, instagram and our blog encouraged us to take our business idea to the next level,” said Ms Hasaballah.
“With the help of an ilab Germinate grant, and the support of our customer base, we’ve been able to upscale to a functional website and make the transition from a home-based business and selling at local markets to a global fashion destination. We’re hoping to have over 10,000 hits within the first 24 hours. ”
Targeting young women in particular, the online store will appeal to those who look for designs that reflect individual style, without the high fashion price tag.
Until recently, Myers and Hasaballah made and promoted all the pieces of their four collections themselves, spending many long hours on designing new garments, organising photo shoots, posting images on the internet, and selling their wares at markets and garage sales.
“We look at what girls are wearing on the street, what they’re blogging about, what the current trends are, like the vintage look, and we try to come up with affordable designs that young women want to wear and can afford to buy,” Ms Myers.
“We like pieces that make people look twice because they haven’t seen it the shops or the catalogues for the major fashion houses. And it’s a way to give other designers like us much-needed exposure.”
The website launch coincides with the launch of a fifth collection that reflects the designer’s ‘ready for the road’ status.
Online clothing store Tiger Temple is run by Taylah Hasaballah and Claire Myers. Social media-driven, the enterprise stocks featured designers and some vintage one-off garments and accessories.
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