Friday, April 20th, 2012 - Roy Morgan Research
Roy Morgan Research will launch their New Zealand Customer Satisfaction Awards on Thursday 26 April at a gala dinner in Auckland. The Awards will cover more than twenty categories, recognising New Zealand businesses who are leading their industry in Customer Satisfaction.
Roy Morgan’s CEO, Michele Levine and Pip Elliott, Head of Roy Morgan New Zealand, will present awards to the winning businesses for 2011 in the following categories:

Major Banks Pharmacies
Financial Institutions Coffee Shops
Mobile Phone Service Providers Liquor Stores
Mobile Phone Handsets Department Stores
Home Phone Providers Shoes Stores
Home Internet Service Providers Hardware Stores
International Airlines Music/ Book Stores
Domestic Airlines Clothing Stores
Hotels Furniture/ Electrical Stores
Electricity Providers Sports Stores
Gas Providers Supermarkets
Car Manufacturers Quick Service Restaurants

Roy Morgan Research, Australia and New Zealand’s largest independent research company, will also announce monthly Customer Satisfaction leaders on as well as continuing to present an annual Customer Satisfaction Award to winners of each category.

The Customer Satisfaction Awards are based on data from Roy Morgan’s Consumer Single Source survey (over 12,000 consumers annually). This large, nationwide study provides a thorough and accurate way to identify and recognise New Zealand’s top businesses in Customer Satisfaction.

Michele Levine, CEO, Roy Morgan Research, says:
“The new Roy Morgan Research Customer Satisfaction Awards are a way of recognising and rewarding outstanding customer satisfaction in New Zealand, using data from the country’s largest consumer survey.

“In this new age of Social Networking, it has become so important for New Zealand businesses to understand, track and respond to their Customer Satisfaction. Where, only a few years ago, ‘Word Of Mouth’ was likely to mean shared over a few drinks or a barbecue with friends, these days Facebook and Twitter could mean that your customers’ opinions are shared with thousands of prospective customers virtually immediately. With this in mind, we are now producing a range of ready-made research profiles of  Satisfied Customers and, possibly even more importantly, Dissatisfied Customers in a range of categories.”

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.

Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

Vaishali Nagaratnam
P: 0392245309


NZ customer satisfaction awards



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