Friday, April 6th, 2012 - Wendy's
Everybody loves M&M’s® and everybody loves ice cream. So what happens when you blend the two together?

You get the fastest selling ice cream Wendys has launched in the last five years.

Wendys M&M’s® MINIS ice cream is a creamy white chocolate ice cream choc full of M&M’s® MINIS and it’s fast becoming one of the most popular flavours Wendys has ever released.

“We knew M&M’s® MINIS ice cream would be popular but it’s well and truly exceeding all our expectations,” Wendys National Marketing Manager Joanne Hayes said.

“It’s selling at double the rate of any of our recently launched flavours; it’s gone mad – literally!

“We’ve worked very hard to get this flavour perfect and the result speaks for itself. At this stage it’s a limited edition flavour but if it keeps flying out of our scoop cabinets across the country at the rate it has been, we will definitely consider making it permanent.

“But for now, customers should make sure they don’t miss out on treating themselves to a scoop or two of this amazing ice cream – and what better time to do this than over Easter!”

Head into your nearest Wendys this Easter and treat yourself to M&M’s® MINIS scoop ice cream, a fundae, sundae or – better yet – share an ice cream cake with the family. But be warned – once you try it, you might not feel like sharing!

Wendys is also giving people the chance to win a year’s supply of M&M’s®. Head to the Wendys Yum Club at www.wendysyumclub.com.au to register.

M&M’S® and the M&M’S®/© Characters, the MINIS® device and the Letter “M” are Registered Trademarks of the Mars group of companies and is used with its permission. ©Mars

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Wendy's


Wendys has over 250 store across Australia and New Zealand and has grown from a single store operation to a large franchise network.
Kristy MacFarlane
P: (08) 8267 6888
M: 0402 557 527
W: www.wendys.com.au/

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