Wednesday, April 4th, 2012 - Sportscraft’s Winter Collection
For Immediate Release

In 1964, Sportscraft began its partnership with Woolmark. The 'pure new wool' license was a huge achievement and a mark of quality and innovation. Sportscraft have embraced the use of wool since its brand's beginnings and this commitment to quality continues today. Today, the Woolmark logo is one of the most recognised textile symbols in the world.

To celebrate the history and significant partnership of the two brands and to recognise the quality and wearability of wool, Sportscraft and the Australian Wool Institute have joined forces with a campaign that recognises ‘a partnership woven together’...

This most recent campaign brings together iconic Australian brands and showcases the collaboration in 15 Myer stores and 30 Sportscraft stores nationally. The Myer windows have been transformed with the latest Sportscraft Winter 12 campaign and fine Merino Wool supplied by Woolmark.

The hero of the execution is the seasons’ premium quality wool collection, a timeless collection of classics in this season’s range of vibrant jewel tones and modern styles.
Achieving the Woolmark license gives a unique worldwide quality endorsement. Woolmark licensed garments have met a range of criteria, and this gives customers an independent and assured quality endorsement.
In addition to this, Sportscraft ( are bringing their wool product to the heartland of Australia at this year’s Royal Easter Show in Sydney. Showcased in the wool fashion parades will be a range of key winter wool looks and then guests will be able to visit the pop up store on site and purchase items they have seen on the catwalk.

“We and thrilled about our ongoing partnership with Woolmark and the significance of this historic partnership to our brands. Sportscraft have been leaders in Australian style since 1914 and quality and heritage are what the business is built upon. This partnership strengthens these key pillars and is a perfect fit for the Sportscraft brand” says Tina Van Zyl, General Manager of Sportscraft.

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Sportscraft’s Winter Collection

Sportscraft’s Winter collection will be available in Sportscraft stores, David Jones and selected Myer stores and online at
Brooke King
P: 02 8306 3700


Winter Fashion, Woolmark, Sportscraft, New Wool, Winter Wear, Quality Wool



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