Top 5 Department Stores
Muffin Break has leaped into first place in the Coffee Shop category for February with a satisfaction score of 89%. They placed ahead of Donut King, Michel’s Patisserie, Gloria Jean’s and Coffee Club. Further details.
Clothing Stores is a tightly contested category which was won by Jacqui E with a Customer Satisfaction rating of 91% for February. Suzanne Grae came in at number two, followed by Rockmans, Miller’s and 2011 Customer Satisfaction Award Winner, Katies. Further details.
Retravision was the highest placed company in the Furniture/Electrical Store category with a rating of 91% in February, despite their score declining from last month. The Good Guys came in at second place, Ikea in third, Dick Smith fourth, and Harvey Norman finished in fifth position. Further details.
Bunnings won the Hardware Store category with 88% Customer Satisfaction, closely followed by Home Hardware in second spot. Mitre 10, True Value Hardware and Masters finished further back in third, fourth and fifth positions respectively. Further details.
JB Hi-Fi was the winner of the 2011 Roy Morgan Customer Satisfaction Award for Music/Book Stores, and their strong performance continues with a win for February. They were followed by Sanity, Dymocks and Collins Booksellers. Further details.
Chemist Warehouse was the February winner of the Pharmacies category with a 90% Customer Satisfaction score. Priceline Pharmacy placed second, ahead of Guardian, Amcal and Terry White. Being such a closely contested category, we could see fluctuations in the months ahead. Further details.
Williams was the February winner of the Shoe Store category with a rating of 90%, followed by The Athlete’s Foot, Mathers, Spend Less Shoes and Betts/Betts Kids. None of the top five brands were able to improve on their January score. Further details.
Sports Power (87%) won the February Sports Store satisfaction ratings over Rebel Sport and Sportsco. Both Sports Power and Rebel Sport hold a large lead over Sportsco in third position. Further details.
Roy Morgan Customer Satisfaction Winners – February 2012
|Auto Store||Supercheap Auto|
|Coffee Shop||Muffin Break|
|Clothing Store||Jacqui E|
|Music/Book Store||JB Hi-Fi|
|Sports Store||Sports Power|
For the satisfaction scores of various retail stores, plus other brands from a range of industries, visit the Roy Morgan Customer Satisfaction Awards website: www.customersatisfactionawards.com.
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