Wednesday, March 28th, 2012 - 2UP Gaming PLC
Listed online gaming and entertainment company 2UP Gaming PLC (2GM:F) has purchased online affiliate pokies website WebNetPokies.

The purchase is part of the company’s acquisition plans and will enable 2UP to utilise its technology’s and marketing expertise to maximise traffic to the site as part of a value-add strategy.

While WebNetPokies will be a fully owned subsidiary of 2UP, it will be run as an independent business unit benefiting from cross promotion marketing opportunities from 2UP’s website, which already hosts a number of gaming and wagering options.

2UP business development director, Peter Flynn, says the purchase is an excellent strategic fit for the company providing immediate cash flow.

“We have previously stated that online affiliate businesses will form a part of our long-term plans to become a major international online gaming and entertainment company,” Mr Flynn says.

“The purchase of WebNetPokies is consistent with this strategy, and we believe its revenues can be significantly increased through a high rank on Google as an on-line pokies site which will form part of our marketing efforts.

“Another attraction to the affiliate business is its generic domain name which will allow us to incorporate the 2UP animated game as an added feature to pokies and slot machine players.”

Affiliate sites act as portals to enable visitors to locate and access online slot machines or pokies by redirecting them to casinos who pay for either traffic or a sale of their product. Many online casinos have affiliate programs driving traffic to their chosen domain.

A report released last year noted online poker and casino operations account for almost half of the USD$13.49 billion international internet gambling market.

2UP recently announced the signing of a memorandum of understanding to acquire European based video streaming business Streamark.

Streamark develops applications based on streaming video, tracking and communications technologies for mobile telecom operators, TV network and cable operators and hardware manufacturers.

The acquisition has strategic importance for the company as it allows the live streaming of content at a faster pace and reduced rate, giving 2UP a significant competitive advantage with a number of its live gambling products able to be delivered directly to mobile phones and tablets.

2UP has announced it is finalising a number of other potential acquisitions and a major capital raising from a substantial private equity firm.

The acquisitions include DBG Poker and Asian pool betting company ToteDaddy.
2UP is also in negotiations for a joint venture with an online lottery company.

2UP Gaming PLC is a fully functional online casino incorporating many gaming and wagering products including the 2UP coin toss game which is played in most countries around the world where players make a call on whether two coins being tossed in the air will fall as two tails or two heads. A correct call wins.

This will be underpinned by other unique and established gaming and wagering options to be released as part of its growth plans.
For more company information visit and to access the online casino visit

Contact Profile

Bruce Nelson

P: 0423 403 449
M: +61 (0) 423 403 449


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