New Car Buying Intention
Source: Roy Morgan Single Source (Australia): April 2002 – February 2012, n=556,783 (average quarterly sample n = 3,681). 1Long Term Average = Four year new car buying intention, April 2002 – February 2012.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“This strong result bodes well for the automotive industry, which still managed to hit one million sales in 2011 in spite of all the well publicised global issues. With 2012 starting the year so strongly, it will great to see where the market ends up in 2012.
“With much of the markets volume coming from the major importers, the strong Australian dollar is certainly helping the Japanese, Korean and European brands to offer their vehicles at competitive prices. Combined with the interest rate cuts in late 2011 and consumer confidence sitting at around 115 in February 2012, these are all factors impacting consumer’s decisions to enter the new car market.
“Of the mainstream brands, Ford, Honda, Hyundai and Volkswagen have shown the greatest gains in buying intentions over the last six months; while Mercedes-Benz and BMW continue their struggle for top luxury brand honours, with both brands up over this same period and Lexus also showed good gains.
“The complete Roy Morgan Automotive Leading Indicators Report delivers detailed coverage of the health of the Australian automotive market.”
To learn more about automotive intentions for the different vehicle types, our detailed Roy Morgan Automotive Currency Report covers intentions to purchase new vehicles, future intentions and recent sales, loyalty and satisfaction, brand health, automotive attitudes, car servicing and use of the internet for vehicle related content. Brands are reported individually within three distinct groups; Local Manufacturers (Toyota, Holden and Ford), Mid Volume Importers (Mazda, Mitsubishi, Honda, Nissan, Subaru, Volkswagen and Hyundai) and Luxury Brands (BMW, Mercedes Benz, Audi and Lexus).
Our extensive range of detailed new car intender profiles by make, model and segment covers brands like Honda, BMW, Holden, Mazda, Ford, Mercedes-Benz, Subaru, Mitsubishi, Nissan and Volkswagen
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Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.