Monday, March 26th, 2012 - Roy Morgan Research
Although Australians’ participation in Earth Hour has continued to grow since its inauguration five years ago, Australians’ concern over some environmental issues has been in decline since the GFC, as economic issues have become a bigger concern. Agreement with the statement ‘Threats to the environment are exaggerated’ has risen from 22.3% of the population in June 2007, to 35.8% in December 2011; an increase of 13.5 percentage points in four and a half years.
 
The new Roy Morgan environmental data comes from part of an ongoing nationwide survey of over 50,000 Australians annually. The trended data shows the shift in environmental attitudes over 11 years.


Agreement with Negative Environmental Attitudes


Source: Roy Morgan Research Single Source, Jan 11 – Dec 11, n = 18,641.


One other dramatic decline is the proportion of the Australian population (14+) who believe that ‘If we don’t act now we’ll never control our environmental problems,’ dropping from 88.8% in 2007, to 74% in December 2011.


Agreement with Positive Environmental Attitudes


Source: Roy Morgan Research Single Source, Jan 11 – Dec 11, n = 18,641.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:
 
“Although we now live in an age where environmental policy has never been so salient, the attitudes that Australians have for the environment don’t seem to mirror this concern. This is perhaps a result of environmental issue overexposure over the past few years, as well as the voice of climate change sceptics which has become more prominent over the same period.

“Earth Hour is an event which has been gaining momentum in Australia since its beginning in Sydney in March 2007; a result of people wanting to take positive action towards improving the environment, like they have been doing with increased recycling.”

Roy Morgan’s Australian State of the Nation Report will provide an understanding into the trends and issues facing Australians today. This report provides accurate and relevant information on the State of the Nation in terms of Society, Technology, Economy, Politics, and Environment.

Detailed Roy Morgan Attitude Profiles take a comprehensive look into people who subscribe to particular views and attitudes. The profiles include attitudes on the environment, government and society, advertising and media, shopping and products, technology and personal issues.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
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Keywords

climate change, economic outlook, Australian Earth Hour, gfc

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