Wednesday, March 14th, 2012 -
National direct mail wine merchant launches its latest wine offer for March 2012.

With a selection boasting no fewer than 6 trophies and 5 medals, Managing Director Mark Pradun is confident this month’s offer will be a winner.

“Our point of difference is our tasting panel’s profound ability to put together compelling wine combinations -- even the most discerning patron could not argue their virtue,” Mr Pradun says.

Clever dozens like “SA Sizzlers” and “Spritely Whitelies” are coupled with unique insights and wine musings -- “Fresh and tart with an underlying minerality” is not to suggest a young and flirty lady with expensive taste in makeup! It really is hard not to be inspired to order a dozen or three.

Mr Pradun, who founded the company nearly 15 years ago and used to mail out the latest specials, says: “Using email, Facebook and Twitter to notify our customers of our latest offers keeps our efficiencies on track and our pricing in the right range. Our offers are forwarded, re-tweeted, liked and shared among friends, family and colleagues. It’s wonderful watching our community grow.” is the local bottleshop of the e-tail world. Still proudly independent, the tasting panel comprises real, accessible people and they select real, accessible wines.

Wine buyer Matt Wallace says, “Our attitude is to provide star performing wines for the connoisseur who could better be described as having an honest palate than deep pockets.”

Subscribed customers can expect to receive a minimum of one offer per month and sometimes a mid-month offer, too. “Our regular customers often buy on our recommendation alone,” Mr Pradun says. “On the rare occasion that they disagree with our selection, we happily send them an alternative.”

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Mark Pradun

P: 1800 64 9463
M: 0414 855 129


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