Console ownership amongst game players
Source: Roy Morgan Single Source n= 12,023, Nov07-Oct08 n=2,727; Nov08-Oct09 n=3,228; Nov09-Oct10 n=3,042 and Nov10 – Oct11 n = 2,968.
Pip Elliott, Client Services Director, Roy Morgan Research, says:
“Wii allows gamers to interact wirelessly, using a motion sensor and hand-held device to control the gaming experience. Since the introduction of Wii, both Sony and Microsoft have released motion-based games.
“With its motion-based game play, the Nintendo Wii appeals to a wider range of gamers, attracting more females and households with children, than Microsoft and Sony do.
“For example, 58% of Wii owners live in households with children under the age of 16, compared to 51% of PlayStation 3 owners and 50% of Xbox 360 owners.
“Furthermore, 44% of Wii owners are female gamers, compared to only 36% of PlayStation 3 owners and 34% of Xbox 360 owners.
“It will be interesting to see how this changes the demographics of game console intenders for both Xbox 360 and PlayStation 3.”
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