Friday, March 9th, 2012 - Roy Morgan Research
In 2011, approximately 1.2 million New Zealanders aged 14+ played video games, according to a nation wide survey of over 12,000 New Zealanders.
Nintendo Wii has the highest growth since the research begun in 2008 and has now taken the lead as of late last year, with 23% of gamers owning a Wii, ahead of  Xbox 360 (22%) and PlayStation 3 (21%).

Console ownership amongst game players

Source: Roy Morgan Single Source n= 12,023, Nov07-Oct08 n=2,727; Nov08-Oct09 n=3,228; Nov09-Oct10 n=3,042 and Nov10 – Oct11 n = 2,968.

Pip Elliott, Client Services Director, Roy Morgan Research, says:
“The Nintendo Wii is owned by more New Zealand gamers than any other console for the first time in the last four years.

“Wii allows gamers to interact wirelessly, using a motion sensor and hand-held device to control the gaming experience.  Since the introduction of Wii, both Sony and Microsoft have released motion-based games.

“With its motion-based game play, the Nintendo Wii appeals to a wider range of gamers, attracting more females and households with children, than Microsoft and Sony do.

“For example, 58% of Wii owners live in households with children under the age of 16, compared to 51% of PlayStation 3 owners and 50% of Xbox 360 owners.

“Furthermore, 44% of Wii owners are female gamers, compared to only 36% of PlayStation 3 owners and 34% of Xbox 360 owners.

“It will be interesting to see how this changes the demographics of game console intenders for both Xbox 360 and PlayStation 3.”

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Wii console, New Zealand gamers, Xbox 360, PS3



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