The rise in wealth of the 55+ age group is only partly due to this groups increasing proportion of the population; since 2002 the 55+ age group has only risen from 19.5% to 24.7% of the population.
Net Wealth of New Zealand Nation and Those Aged 55+
*2002 - 12 months to December 2002. **2011 - 12 months to December 2011. Source: Roy Morgan Research.
As well as wealth and debt data of those aged 55+, the report uncovers where this age group is investing, their demographics and characteristics, workforce participation and employment growth, underemployment and those looking for work, expenditure and intention to retire.
The new report is based on data from a nationwide survey of approximately 12,000 New Zealanders in the 12 months to December 2011, but also includes trended data stretching back over the past decade.
Pip Elliott, Client Services Director, Roy Morgan Research, says:
Roy Morgan’s New Zealand State of the Nation Report 4 will provide an understanding into the trends and issues facing Australians today. This report provides accurate and relevant information on the State of the Nation in terms of Society, Technology, Economy, Politics, and Environment.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.