Snow skiing or snowboarding destination
Source: Roy Morgan Single Source (January 2001 – December 2011, n=1,627).
Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:
“With the strong Australian dollar, Australian ski destinations are finding it hard to compete with overseas ones. It is important to understand the demographic, attitudinal and behavioural profile of people who go snow skiing or snowboarding on holidays and to tailor an appropriate communication message."
Click here for a detailed Roy Morgan Profile of Australians going snow skiing or snowboarding on their last holiday
A detailed range of profiles of holidaymakers by Holiday Activity – e.g. Beach Holiday, Backpacker Holiday, Casino Holiday, Disco/Nightlife, Hunter/Fisher Holiday, and many more is available.
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