Monday, March 5th, 2012 - Surf Retailers Federation
Australia’s Surf Retailers Federation announced the nominee lists for the 2012 Australian Surf Industry Awards  today.  The nominee line up is a real who’s who of Surf Industry Brands, Products and Retailers with the awards set to be hotly contested as voting begins.

Winners will be announced at the Gala Awards Presentation night to be held Wednesday 28th March at Sydney’s Novotel Manly Pacific. 

 

BRAND & PRODUCT CATEGORIES AWARD NOMINEES

Mens Brand of the Year

Billabong 

Brixton 

Dragon

Hurley 

O'Neill 

Quiksilver 

Rusty

Oakley 

Rip Curl

Volcom

 

Ladies Brand of the Year

Hurley 

O'Neill 

Rhythm Girls 

Roxy

Rusty 

Rip Curl 

Volcom

 

Footwear Brand of the Year

DC SHOES

Etnies 

Havaianas 

Kustom Footwear

Reef 

Sanuk 

Vans 

 

Mens Marketing Campaign of the Year

Billabong - Life's Better in Boardshorts  

Electric Visual - Loveless Campaign

FCS - Take your surfing to new places 

Hurley - Phantom True Innovation

JS Industries - Pier Pony 

Quiksilver - KE11Y 

Reef - Icons Of Aloha Campaign 

RipCurl - Mirage Boardshorts 

Rusty - Bali Single Life 

Sanuk - Cut and Paste Campaign

Volcom - Volcom Brand Jeans 

 

Ladies Marketing Campaign of the Year

ROXY – Home is Where the Heart is 

Hurley - Phantom Beachrider Boardshort

O'Neill - One Way Run Way

Rip Curl - My Bikini

Rusty - Rusty with Anja Konstantantinova 

Billabong Girls - Bikini Lover's Guide to Summer

 

Online Channel Brand of the Year - Judged

Oakley

Quiksilver

Global Surf Industries

Hurley

Rusty

Boardshort of the Year

Hurley - Phantom 4D Boardshort 

O'Neill - Hyperfreak Boardshort 

Quiksilver - Dane Reynolds’ signature Cypher Brigg Boardshort 

Quiksilver - Kelly Slater’s Cypher Alpha Boardshort 

Quiksilver - Xplosive Boardshort

Rip Curl - The Mick Fanning Mirage Sonar Boardshort 

Rusty - Vitamin Sea Boardshort 

Billabong - Parko Flux Boardshort 

Billabong - PX1 Boardshort

Billabong - PX Gravity Boardshort

 

Wetsuit of the Year

Billabong - Solution Xero 3mm Chest Zip steamer

Matuse Wetsuits - Matuse Hoplite Steamer

O'Neill - Pyrofreak CZ 3x2 Steamer

Quiksilver - 3/2 Cypher FuseFlex Steamer

Quiksilver - 3/2 Syncro GBS Back Zip steamer

Rip Curl - E Bomb Pro CZ Steamer

Roxy - Syncro GBS BZ sSteamer

West Surfing Products - Lotus LS Steamer

XCEL - Infiniti Drylock 3x2 Steamer 

 

Surfboard of the Year

Channel Islands Surfboards by AL Merrick - Fred Rubble

DHD - Project 15 

Firewire -  The Hellfire 

Firewire - Sweet Potato

Global Surf Industries - 7S Super Fish

JS Industries - Revolution

Quiksilver - Christian Bradley M8

Quiksilver - Warner Fly Fish

Quiksilver - Warner MXM

Quiksilver - Warner  MXN

Rusty -  The Bali Single 

Rusty - The Magic Door 

 

Surfing Product of the Year

Dakine - Bruce Irons Signature Dakine Tailpad

Famous Waxes and Accessories - The Hampton Chris Friend Pro Model

FCS - H3 Fin

Hurley - Phantom 4D Boardshort

Quiksilver - Cypher PS+ 

Quiksilver - Xplosive Boardshort

Rip Curl - F-Light travel series 

Go Pro - Go Pro HD Camera 

 

Sunglass style of the Year

Dragon - The Owen Jam 

Dragon - The Fame 

Electric Visual - Knoxville 

Oakley – Batwolf

Oakley - Holbrook

Quiksilver - Akka Dakka 

Quiksilver - Ferris 

RAEN Optics - The Lenox 

ROXY - Satisfaction 

Spy - Flynn 

Von Zipper - The Decco 

 

Product Innovation - Judged

Ocean & Earth

Go Pro

Global Surf Industries

Hurley

Quiksilver

Rusty

 

RETAIL CATEGORIES AWARD NOMINEES

Shop Fit Out of the Year - Judged

Beach Without Sand

Adrift

Aquitique

Brownies

CoOp Melbourne

CoOp Manly

Core Surf Store

Country Waves

Kaos

Sanbah

SDS Warringah Mall

Surfection Bondi Beach

Torquay Surf

 

Online Channel Retailer of the Year - Judged 

Coopers

Saltwater Wine

MV2

Ripping

Surf Shops Australia

 

Core Boardstore

QLD - Alex Surf 

QLD - Coolum Surf  

QLD - Cooly Surf  

QLD - Dicky Beach Surf 

NSW - Aloha Manly 

NSW - Coopers 

NSW - Dripping Wet 

NSW - McTavish Surfboards 

NSW - Onboard Industries 

NSW - Saltwater Wine Boardstore, Port Macquarie 

NSW - Sanbah - Sanbah in The Junction, Newcastle

NSW - Slimes 

NSW - Surfculture 

NSW - Surfers Choice 

NSW - Zink Surf 

VIC - Mordy Surf

VIC – Strapper Surf

VIC - Torquay Surf 

WA - Star Surf+Skate 

WA - Surfboardroom 

 

QLD Retailer of the Year

QLD - Alex Surf 

QLD - Board Culture 

QLD - Bob Minty Surfboards 

QLD - Coolum Surf 

QLD - Cooly Surf 

QLD - Dicky Beach Surf 

QLD - Goodtime 

QLD - Inside Surf 

QLD - Pipeline Surf Co 

 

NSW Retailer of the Year

NSW - Akwa Surf 

NSW - Alpine Beach Surf Snow 

NSW - Aquatique 

NSW - Beach Without Sand 

NSW - Bombora Surf Shop 

NSW - Coopers 

NSW - Core Surf Store 

NSW - Dripping Wet 

NSW - Graffiti Surf Designs 

NSW - Kaos Surf 

NSW - Larrups 

NSW - Lennox Head Surf 

NSW - Liquid Blue 

NSW - Little's 

NSW - Long Reef Surf 

NSW - McTavish Surf 

NSW - Onboard Industries 

NSW - Saltwater Wine 

NSW - Sanbah Surf - Sanbah in The Junction 

NSW - SDS Warringah Mall - SDS Warringah Mall 

NSW - Slimes 

NSW - Southern Man Surf Shop 

NSW - Split Surf n Street 

NSW - Surfculture 

NSW - Swansea Surf Shop 

NSW - Wicks Surf 

NSW - XS Surf 

NSW - Zinc Surf 

 

VIC/TAS Retailer of the Year

VIC/TAS - Ballarat Skin Ski & Surf 

VIC/TAS - Mordy Surf 

VIC/TAS - Murf's Surf Shop 

VIC/TAS - Ozmosis 

VIC/TAS - People Store 

VIC/TAS - Red Herring Surf

VIC/TAS - Strapper Surf 

VIC/TAS - Torquay Surf 

 

SA/NT Retailer of the Year

SA/NT - Extreme Boardriders

SA/NT - JR's Surf & Ski, Colonnades 

SA/NT - JT Surf 

SA/NT - Saltbush 

SA/NT - Steve's Place 

 

WA Retailer of the Year

WA - Brownies 

WA - Country Waves 

WA - Cruel Sea Surf 

WA - Evolution Surf 

WA - Lancelin Surf 

WA - Longboards Scarborough 

WA - Mad Marteys Surf Shop 

WA - Northern Surf 

WA - Star Surf+Skate 

WA - Surfboard Room 

WA – Waves

 

 

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Surf Retailers Federation


The Surf Retailers Federation Inc (SRF) is a non profit organization, founded by, and run by Surf Retailers. The association serves as the preeminent voice for surf retailers on a grassroots level with manufacturers, suppliers, and other associations.

The Surf Retailers Federation works to improve the overall vibrancy and business opportunities for the surf industry and its members. Central to this are its two annual flagship events;
- the SRF Industry Awards / Mini Summit and
- the Surf Industry Summit

For further information please contact; [email protected]
Anthony Wilson
P: 61265844877
W: www.surfretailers.com.au

Keywords

Retail, surf industry, surf, Billabong, Quiksilver, Hurley, Volcom, Surfboard, Wetsuit

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