What New Zealanders Have Bought Online in the Last 3 Months – The Top 10
Source: Roy Morgan Single Source (NZ) January 2011 – December 2011 n=12,023.
Pip Elliott, Client Services Director, Roy Morgan Research, says:
“Also amongst the top 10 items purchased online in the last 3 months are women’s and men’s clothing. Interestingly, 14% of those who purchased women’s clothing online were men, while 32% of those that purchased men’s clothing online were women.
“Purchasing online rather than in-store gives consumers 24/7 access, the privacy to purchase products where they want (provided they have internet access) and the ability to look at a variety of options at their own leisure. With more activities and products becoming more frequently available online, purchasing online is likely to increase.”
Our extensive range of Online Shoppers profiles includes Travel, Books/Magazines/Newspapers, Computer software, DVDs, Music to download, Shows, movie tickets, events etc. Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.
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