Thursday, March 1st, 2012 - Roy Morgan Research
According to the latest Roy Morgan December 2011 data, 14% of New Zealanders have bought Travel (tickets/accommodation) online in the last 3 months.
This is followed by Books/Magazines/Newspapers and Shows, Events, Movie tickets, both of which 10% of New Zealanders have bought online in the last 3 months.

What New Zealanders Have Bought Online in the Last 3 Months – The Top 10

Source: Roy Morgan Single Source (NZ) January 2011 – December 2011 n=12,023.

Pip Elliott, Client Services Director, Roy Morgan Research, says:
“The most popular item bought online over the last 3 months in New Zealand is Travel (tickets/accommodation), which 14% of New Zealanders aged 14+ have purchased online.  This is followed by Books, Magazines, Newspapers and Shows, Movie tickets and Events, both categories of which 10% of New Zealanders have purchased online in the last 3 months.

“Also amongst the top 10 items purchased online in the last 3 months are women’s and men’s clothing.  Interestingly, 14% of those who purchased women’s clothing online were men, while 32% of those that purchased men’s clothing online were women.

“Purchasing online rather than in-store gives consumers 24/7 access, the privacy to purchase products where they want (provided they have internet access) and the ability to look at a variety of options at their own leisure. With more activities and products becoming more frequently available online, purchasing online is likely to increase.”

Our extensive range of Online Shoppers profiles includes Travel, Books/Magazines/Newspapers, Computer software, DVDs, Music to download, Shows, movie tickets, events etc. Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

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Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.

Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

Vaishali Nagaratnam
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online purchases, travel buying, favourite online purchases



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