Top 10 Factors Expected to have Greater Influence on Australian Business in the next 12 Months
Source: Roy Morgan Research Jan 11 – Dec 11, n = 17,536.
Additional areas of the study examined growth strategies that businesses were likely to implement in the following 12 months. Not surprisingly, given the focus on the economy and level of demand, ‘internal efficiencies’ was the most favoured method among businesses of all sizes, albeit by greater proportions of larger businesses than small.
Micro Business - Growth Strategies Likely to be Implemented in Next 12 Months
Source: Roy Morgan Research Jan 11 – Dec 11, n = 11,497.
Small Business - Growth Strategies Likely to be Implemented in Next 12 Months
Source: Roy Morgan Research Jan 11 – Dec 11, n = 3,791.
Medium/Large Business - Growth Strategies Likely to be Implemented in Next 12 Months
Source: Roy Morgan Research Jan 11 – Dec 11, n = 2,248.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“However, some businesses are looking for growth through new products and services, organic growth, and expansion into new geographic markets. Acquisitions and mergers are mentioned by 15% of medium and large companies, 11% of small companies and 4% of micro businesses.”
Roy Morgan’s Business Confidence and Outlook Reports – broken down into micro, small and medium/large size businesses, as well as industry segment – include a general profile, business confidence, performance in the last 12 months, and business outlook.
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