Roy Morgan’s CEO, Michele Levine, will present awards to the winning businesses for 2011 in the following categories:
Roy Morgan Research, Australia’s largest independent research company, will also announce monthly Customer Satisfaction leaders on a dedicated website, as well as continuing to present an annual Customer Satisfaction Award to winners of each category.
The Customer Satisfaction Awards are based on data from Roy Morgan’s Consumer Single Source survey (over 50,000 consumers annually), as well as Roy Morgan’s Business Single Source survey (over 20,000 business decision makers annually). These two large, nationwide studies provide a thorough and accurate way to identify and recognise Australia’s top businesses in Customer Satisfaction.
Michele Levine, CEO, Roy Morgan Research, says:
“In this new age of Social Networking, it has become all the more critical for Australian businesses to understand, track and respond to their Customer Satisfaction. Where, only a few years ago, ‘Word Of Mouth’ was likely to mean shared over a few drinks or a barbecue with friends, Facebook and Twitter could mean that your customers opinions are shared with thousands of prospective customers, virtually immediately. With this in mind, we are now producing a range of ready-made research profiles of Satisfied Customers and, possibly even more importantly, Dissatisfied Customers in a range of categories."
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.