Wednesday, February 22nd, 2012 - Roy Morgan Research
Roy Morgan Research provides the industry currency in readership figures. It is the most influential survey on newspaper and magazine readership in Australia and ensures selection of the most appropriate publications to reach Population 14+ markets
 
 
Magazines Readership
% of Population 14+
Readership
('000s)
Dec 2010 Dec 2011 Gain⁄Loss Dec 2010 Dec 2011 % Change

2 Wheels

0.6 0.5 -0.1 114 91 -20.2

4X4 Australia

0.7 0.7 0 125 131 4.8

AFL Record (Apr-Sep)

1.1 1.1 0 197 207 5.1

APC

0.9 0.8 -0.1 161 150 -6.8

Austar

1.9 1.4 -0.5 341 265 -22.3

Australian 4WD Action

1.1 1.3 0.2 198 239 20.7

Australian Auto Action

0.5 0.4 -0.1 82 78 -4.9

Australian Geographic

2.2 2.6 0.4 399 491 23.1

Australian Golf Digest

0.6 0.4 -0.2 102 82 -19.6

Australian Good Food

1.8 1.4 -0.4 323 270 -16.4

Australian Good Taste

3.8 3.2 -0.6 691 599 -13.3

Australian Gourmet Traveller

1.7 1.7 0 304 308 1.3

Australian Motorcycle News

0.7 0.5 -0.2 125 100 -20

Australian PC User

1.3 1.3 0 233 243 4.3

Australian Property Investor (from Mar11)

- 0.6 - - 117 -

Australian Traveller

0.3 0.4 0.1 57 73 28.1

Belle

0.6 0.6 0 114 110 -3.5

Better Homes and Gardens

10.7 9.8 -0.9 1950 1820 -6.7

Big Issue

1.2 0.9 -0.3 227 174 -23.3

Big League (Apr-Sep)

0.6 0.5 -0.1 107 89 -16.8

Bride To Be

0.6 0.4 -0.2 104 83 -20.2

BRW

1.2 1 -0.2 217 191 -12

Burke's Backyard

2 1.5 -0.5 370 283 -23.5

Cleo

2.3 2 -0.3 416 377 -9.4

Cosmopolitan

3.1 2.9 -0.2 557 536 -3.8

Cosmos

0.4 0.5 0.1 72 100 38.9

Country Style

1.2 1.3 0.1 227 248 9.3

Delicious

3.1 2.8 -0.3 563 524 -6.9

Diabetic Living

1.3 1.3 0 246 251 2

Dolly

2.1 1.7 -0.4 390 311 -20.3

Donna Hay

2 1.9 -0.1 369 353 -4.3

Empire

1 1.1 0.1 179 208 16.2

English Woman's Weekly

1 0.9 -0.1 185 166 -10.3

Famous

1.8 1.6 -0.2 330 302 -8.5

Fast Fours & Rotaries

0.5 0.5 0 86 89 3.5

FHM

0.9 0.7 -0.2 168 123 -26.8

Fishing World

1.1 1 -0.1 208 193 -7.2

Fitness First

0.8 0.6 -0.2 137 103 -24.8

Foxtel Magazine

5 3.8 -1.2 910 699 -23.2

Frankie

1.1 1.3 0.2 192 233 21.4

Fresh Water Fishing Aust.

0.5 0.5 0 93 91 -2.2

Game Informer

0.4 0.7 0.3 71 135 90.1

Gardening Australia

2.5 2 -0.5 450 373 -17.1

Girlfriend

2 1.7 -0.3 359 318 -11.4

Golf Australia

0.4 0.4 0 78 72 -7.7

Golf Magazine

0.3 0.2 -0.1 51 37 -27.5

Good Health

1.8 1.5 -0.3 329 288 -12.5

Gourmet Traveller Wine

0.6 0.5 -0.1 105 95 -9.5

GQ

0.6 0.4 -0.2 111 78 -29.7

Grazia

0.9 0.9 0 173 177 2.3

Handyman

1.1 1 -0.1 208 179 -13.9

Harper's Bazaar

1.2 1 -0.2 223 194 -13

Health Smart

0.6 0.6 0 114 107 -6.1

Healthy Food Guide

0.9 0.7 -0.2 164 137 -16.5

Home Beautiful

1.8 2 0.2 321 366 14

Horizons (WA) (was Road Patrol)

0.7 0.6 -0.1 135 108 -20

Hot 4s & Performance Cars

0.6 0.5 -0.1 115 99 -13.9

House & Garden

4 3.6 -0.4 730 669 -8.4

Hyper

0.3 0.2 -0.1 61 42 -31.1

Inside Football (Apr-Sep)

0.4 0.3 -0.1 79 61 -22.8

Inside Out

0.8 0.7 -0.1 143 132 -7.7

Inside Sport

0.6 0.6 0 103 110 6.8

InStyle

1.2 1.1 -0.1 221 208 -5.9

Jetstar

0.8 0.9 0.1 148 168 13.5

Journeys (Tas)

0.4 0.3 -0.1 76 64 -15.8

Just Cars

1.4 1.2 -0.2 264 226 -14.4

Limelight

0.2 0.2 0 40 43 7.5

Live To Ride

0.5 0.3 -0.2 83 60 -27.7

Luxury Home Design

0.3 0.3 0 61 59 -3.3

Madison

1.2 1.3 0.1 227 241 6.2

Marie Claire

2.9 2.3 -0.6 521 420 -19.4

MasterChef Magazine

4.2 2.4 -1.8 762 444 -41.7

Men's Fitness

0.9 0.9 0 161 166 3.1

Men's Health

2.2 2.1 -0.1 398 391 -1.8

Men's Style

0.4 0.3 -0.1 67 62 -7.5

Modern Fishing

0.9 0.8 -0.1 159 143 -10.1

Modern Wedding

0.5 0.4 -0.1 90 71 -21.1

Money Magazine

1 1 0 179 189 5.6

The Monthly

0.6 0.6 0 110 112 1.8

Mother & Baby

0.7 0.7 0 135 126 -6.7

Motor

1 0.9 -0.1 184 168 -8.7

National Geographic

4 4.8 0.8 724 889 22.8

Nature & Health

0.4 0.4 0 81 69 -14.8

New Idea

7.9 6.6 -1.3 1443 1221 -15.4

New Scientist

1.7 1.5 -0.2 306 278 -9.2

NW

1.7 1.4 -0.3 306 267 -12.7

Official Xbox 360

0.7 0.8 0.1 132 151 14.4

OK (weekly)

2.2 2.1 -0.1 400 386 -3.5

Open Road (NSW)

6.7 5.3 -1.4 1227 990 -19.3

Overlander 4WD

0.5 0.4 -0.1 87 79 -9.2

PC & Tech Authority

0.8 0.6 -0.2 144 118 -18.1

PC PowerPlay

0.6 0.5 -0.1 106 96 -9.4

People

1 0.7 -0.3 178 138 -22.5

Picture

0.9 0.7 -0.2 159 122 -23.3

PlayStation

0.7 0.8 0.1 125 150 20

Practical Parenting

0.8 0.9 0.1 145 159 9.7

Prevention

0.8 0.9 0.1 142 164 15.5

Qantas The Australian Way

2.5 2.4 -0.1 454 437 -3.7

Reader's Digest Australia

4.2 3.8 -0.4 773 716 -7.4

Real Living

0.7 0.7 0 132 125 -5.3

Recipes+

2.2 2.2 0 404 407 0.7

RM Williams Outback

1.2 1.2 0 219 219 0

Road Ahead (Qld)

2.9 3 0.1 538 563 4.6

Rolling Stone

1.3 1.5 0.2 243 287 18.1

Royal Auto (Vic)

4.9 3.9 -1 902 729 -19.2

Rugby League Week (Apr-Sep)

1.1 0.9 -0.2 197 169 -14.2

SA Motor (SA)

1.4 1.1 -0.3 247 209 -15.4

Selector

0.4 0.4 0 68 67 -1.5

Shop Til You Drop

0.9 1 0.1 159 184 15.7

Smart Investor

0.8 0.7 -0.1 144 122 -15.3

Soap World

0.4 0.3 -0.1 74 51 -31.1

Street Machine

1.8 1.7 -0.1 334 313 -6.3

Super Food Ideas

5.5 4.6 -0.9 1004 848 -15.5

Take 5

4.5 4.1 -0.4 821 756 -7.9

That's Life

5.9 5.2 -0.7 1081 975 -9.8

Time

1.8 1.7 -0.1 332 319 -3.9

Top Gear

2.8 2.4 -0.4 507 452 -10.8

TV Soap

1.5 1.2 -0.3 267 227 -15

TV Week

4.8 3.8 -1 868 709 -18.3

UFC Magazine (from Jul11)

- 0.7 - - 121 -

Unique Cars

1.4 1.3 -0.1 260 233 -10.4

Vogue Australia

2.1 1.9 -0.2 388 356 -8.2

Vogue Living

1.1 0.9 -0.2 201 162 -19.4

Voyeur

1.7 1.1 -0.6 314 208 -33.8

The Week

0.3 0.4 0.1 48 70 45.8

Weight Watchers Magazine

1 0.9 -0.1 184 167 -9.2

WellBeing

0.6 0.6 0 118 114 -3.4

Western Australian Business News (WA)

0.2 0.1 -0.1 29 27 -6.9

Wheels

1.7 1.6 -0.1 318 297 -6.6

Who

3.4 2.9 -0.5 629 540 -14.1

Woman's Day

10.9 9.8 -1.1 1999 1830 -8.5

Women's Health

2.6 2.2 -0.4 469 403 -14.1

Women's Health & Fitness

0.8 0.8 0 148 148 0

Women's Weekly

12.2 12.1 -0.1 2228 2259 1.4

Your Garden

1 0.9 -0.1 178 161 -9.6

Zoo Weekly

2.4 1.9 -0.5 433 349 -19.4

 

  Mon-Fri Mon-Fri Sat Sat Sun Sun
   Dec 2010   Dec 2011   Dec 2010   Dec 2011   Dec 2010   Dec 2011 
Newspapers  R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s)   R'ship ('000s) 

National

The Australian

441 402 887 765 - -

Aust. Financial Review

255 237 153 153 - -

NSW

Daily Telegraph

949 902 857 800 - -

Sydney Morning Herald

738 717 1004 978 - -

Sunday Telegraph

- - - - 1478 1427

The Sun-Herald

- - - - 1108 1064

MX

146 132 - - - -

Newcastle Herald

112 108 174 151 - -

Illawarra Mercury

66 52 86 70 - -

Canberra Times

86 81 134 122 89 79

Vic

Herald Sun

1333 1256 1275 1161 - -

The Age

659 648 859 806 - -

Sunday Herald Sun

- - - - 1456 1272

The Sunday Age

- - - - 689 673

MX

153 171 - - - -

Geelong Advertiser

71 56 111 86 - -

Qld

Courier Mail

592 563 781 723 - -

The Sunday Mail

- - - - 1224 1115

MX

47 62 - - - -

Cairns Post

79 73 114 105 - -

Gold Coast Bulletin

109 89 165 123 - -

Townsville Bulletin

71 70 89 102 - -

SA

Adelaide Advertiser

445 441 574 536 - -

Sunday Mail

- - - - 636 589

WA

 

West Australian

558 529 - - - -

Weekend West

- - 820 772 - -

Sunday Times

- - - - 695 673

Tasmania

The Mercury

108 101 148 127 - -

The Examiner

80 76 100 93 - -

The Advocate

57 54 67 59 - -

Sunday Tasmanian (Tas)

- - - - 133 114

Sunday Examiner

- - - - 98 90

Northern Territory

Northern Territory News

44 38 57 52 - -

Sunday Territorian

- - - - 44 34

 

 Newspaper Insert Magazines  Readership
% of Population 14+
Readership
('000s)
Dec 2010  Dec 2011  Gain/Loss Dec 2010  Dec 2011  % Change

Wish

0.6 0.6 0 113 107 -5.3

Weekend Australian Magazine

4.8 4.3 -0.5 870 801 -7.9

Financial Review Magazine

1.5 1.6 0.1 272 303 11.4

Boss

0.8 0.7 -0.1 154 137 -11

Good Weekend (NSW & Vic)

9.0 7.9 -1.1 1,635 1,475 -9.8

Sunday Magazine (NSW & Vic)

10.7 9.3 -1.4 1,961 1,730 -11.8

Sunday Life (NSW & Vic)

6.8 6.1 -0.7 1,234 1,126 -8.8

Sydney Magazine

1.9 1.5 -0.4 352 285 -19

Melbourne Magazine

1.6 1.0 -0.6 286 194 -32.2

Adelaide Magazine

0.8 0.7 -0.1 142 129 -9.2

Sunday Telegraph TV Guide (NSW)

5.7 4.9 -0.8 1,032 911 -11.7

Sunday Herald Sun TV Guide (Vic)

5.7 4.6 -1.1 1,037 847 -18.3

Qweekend (Qld)

3.0 2.8 -0.2 551 520 -5.6

Sunday Mail TV Guide (Qld)

4.8 4.3 -0.5 875 807 -7.8

Paradise (Qld)

0.5 0.4 -0.1 86 70 -18.6

Sunday Mail TV Guide (SA)

2.9 2.5 -0.4 522 468 -10.3

SA Weekend

1.7 1.9 0.2 306 362 18.3

Sunday Times TV Guide (WA)

2.9 2.5 -0.4 521 467 -10.4

STM - Sunday Times Magazine (WA)

2.7 2.5 -0.2 484 464 -4.1

Seven Days (WA)

3.0 2.9 -0.1 545 533 -2.2

West Weekend (WA)

2.6 2.7 0.1 475 508 6.9

Contact Profile

Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

Keywords

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