Thursday, February 23rd, 2012 - Roy Morgan Research
Detailed below are readership results from the Roy Morgan Young Australians Survey, covering the period January 2011 — December 2011.
 
The survey is a study of kids nationally aged between 6 and 13 years. The sample for this release is 3,131. Readership results from the January 2010 — December 2010 Young Australians Survey are included for comparison.

TWEEN GENERAL MAGAZINES   JAN - DEC 10 JAN - DEC 11 DIFF
    TOTAL TOTAL +/- ('000)
K-Zone ('000) 235 273 +38
% Reach 10.1% 11.6%  
         
Disney Magazine ('000)   164 New Title
% Reach   6.9%  
         
Mania ('000) 151 175 +24
% Reach 6.5% 7.4%  
         
Dmag ('000) 158 148 -10
% Reach 6.8% 6.3%  
         
Krash ('000) 160 166 +6
% Reach 6.9% 7.0%  
         


TWEEN GIRL MAGAZINES   JAN - DEC 10 JAN - DEC 11 DIFF
    TOTAL TOTAL +/- ('000)
Total Girl ('000) 224 220 -4
% Reach 9.7% 9.3%  
         
Girl Power ('000) 164 169 +5
% Reach 7.1% 7.2%  
         
Little Angel ('000) 194 156 -38
% Reach 8.4% 6.6%  
         


 
TEENAGE GIRL MAGAZINES   JAN - DEC 10 JAN - DEC 11 DIFF
    TOTAL TOTAL +/- ('000)
Dolly ('000) 172 197 +25
% Reach 7.4% 8.4%  
         
Girlfriend ('000) 162 192 +30
% Reach 7.0% 8.1%  
         
 
 
GAMING MAGAZINES   JAN - DEC 10 JAN - DEC 11 DIFF
    TOTAL TOTAL +/- ('000)
PlayStation ('000) 125 110 -15
% Reach 5.4% 4.7%  
         
XBox 360 ('000) 139 113 -26
% Reach 6.0% 4.8%  
         
Game Informer (from Feb10) ('000) 81 85 +4
% Reach 3.5% 3.6%  
         
Hyper ('000) 67 54 -13
% Reach 2.9% 2.3%  
         
PC PowerPlay ('000) 55 66 +11
% Reach 2.4% 2.8%  
         
 

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Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

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young Australians magazine newspaper readership media audit

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