Saturday, September 14th, 2013 - Kia Motors
(SEOUL) Kia Motors today revealed the first official sketches of its all-new flagship sedan, which is expected to establish new standards for design flair in the large sedan segment.

Codenamed KH, the new model is Kia’s first ever rear-wheel drive sedan and combines innovative design with high-tech features. KH is among the company’s most eagerly anticipated new models and will be launched in Kia’s domestic market in the first half of 2012.

The design concept behind KH is ’distinctive, modern and classic’, which is expressed through sophisticated, technically-advanced elements combined with Kia’s existing dynamic design language to create a vehicle that truly stands out from its competitors.

The new model features a bold front-end design appropriate to a luxury car. Kia’s charismatic family-look radiator grille is flanked by modern headlamps that reinforce the brand’s innovative challenger image, and the proportions of the unique hood design give KH a classic car-like feel.

KH’s profile, which was a key focus for Kia’s designers during development, features a simple side character line to give a feeling of spaciousness while emphasizing the new model’s bold and dynamic image. The high-tech rear combination lamp clusters, plus the luxurious, bold chrome accent give KH a sophisticated and stable rear view.

Soon-Nam Lee, Kia’s Director of the Overseas Marketing Group, says, “Our all-new flagship sedan integrates all of our key capabilities such as design, performance, high-tech features and infotainment into one striking model.

“Although launch timings for overseas markets are yet to be confirmed, this all-new rear-wheel drive large sedan will definitely become the leading model of our line-up around the world, showcasing the best of the best of Kia.”

There is no right hand drive program for this vehicle, a Kia Motors Corporation spokesman said.

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Founded in 1944 as Kyungsung Precision Industry, Kia is currently Korea’s second largest car manufacturer and it’s oldest. From the company’s production of Korea’s first domestic bicycle, Kia moved on to producing Korea’s first motorcycle and the country’s first truck. Kia then became the first company in Korea to locally produce petrol car engines and the first domestic diesel engine. In 1979, Kia’s quality car production was recognised by the fact that two of the world’s leading European car makers chose the Korean car maker to build their ‘range topper’ models on their behalf – the Peugeot 604 and Fiat 132. But it was in the 1980s that Kia’s growth really took off. In 1986 Ford joined the list of car makers who looked to Kia to produce cars to be sold under their name, with the Festiva joining Ford’s line up first in the USA, then across the world, including in Australia for where Kia produced two generations of Ford’s entry-level car. Today, Kia produces a remarkably diverse range of vehicles sold in 190 countries around the world.
Kevin Hepworth
P: 02-9701-1734
M: 0412-210-313
W: kia.com.au

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large sedan segment

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