One section of the State of the Nation Report involves data from a nationwide poll based on the most important issues facing the country. Economic Issues topped this list, being nominated by 35% of Australians (14+), and followed by Government, Political & Human Rights (28%), Environmental Issues (11%), Social Issues (9%), Health Issues (5%), Terrorism (1%) and Energy Issues (1%).
Most Important Issues Facing Australia
Source: Roy Morgan Research Telephone Poll, January 17/18, n = 646.
Norman Morris, Industry Communications Director, Roy Morgan Research, says:
“Understanding the entire changing face of Australian society will benefit business in today’s competitive market, a market only made harder by uncertain economic conditions. The Roy Morgan Research State of the Nation Report is a comprehensive tool which will give you the complete picture of Australia covering both consumers and businesses.”
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.