Booking channel used to book last overseas holiday/leisure trip*
Source: Roy Morgan Single Source, January 2007 – December 2011, annual sample size n=1,720.
*Respondents are able to choose multiple responses.
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“The latest Roy Morgan State of Nation Report shows early signs of a move back to more caution in the Australian population. Whether the move back to travel agents is part of a larger shift occurring in the population or more of a reaction to recent airline disruption is important for all in the travel industry to understand and monitor.”
The detailed Roy Morgan Travel Agent Brand Health and Holiday Booking Trends Report. The report examines how travel agents are performing relative to their competitors. It also shows how the internet has changed the way Australians are booking their holiday and leisure travel. This report is available as a whole or in sections.
Roy Morgan Research
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.
Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.