Tuesday, February 7th, 2012 - Roy Morgan Research

During the past 6 years to September 2011, there has been an increasing trend in the number of people who own or use a mobile phone and do not have a home telephone connection, according to the latest Roy Morgan Mobile Phone Monitor. The increase has been driven mostly by mobile phone users aged 20-29, of which 41% do not have a home telephone connection.

In the year ending September 2011, 17% of Australians 14+ who own or use a mobile phone do not have a Home Telephone connection. This is up from 6% six years ago (September 2005).


Australians 14+ who own or use a mobile phone and do not have a Home Telephone


Roy Morgan Single Source (Australia): Oct 2004 - Sep 2011. Sample: Total Own or Use a Mobile Phone. In the 12 Months to September 2011 n= 15,501.


Australians 14+ who own or use a mobile phone and do not have a Home Telephone – among Age Groups


Roy Morgan Single Source (Australia): Oct 2010 - Sep 2011. Sample: Total Own or Use a Mobile Phone. In the 12 Months to September 2011 n= 15,501.


Andrew Braun, Industry Director - Mobile, Internet and Technology, Roy Morgan Research, says:

“While the number of mobile phone users has been increasing over time, there has been a rapid growth of users who do not have a home telephone connection. Among mobile phone users aged 20-29, 41% do not have a home telephone connection. This has tripled from 13% over the past six years.

“The Roy Morgan Mobile Phone Monitor also shows that among Vodafone and/or 3 customers, 26% of them do not have a home telephone connection. This is well above any of the other major providers, including Optus Telstra and Virgin. This could be a consequence of Vodafone and 3 not having a home telephone product and in its place more attractive mobile plans.

“With the increasing trend of people without a home telephone connection, it will be interesting to see how Telstra and Optus, the two largest providers of home telephone service react. It will also be interested to how mobile phone providers target this group of people who are moving away from having a home phone connection and using their mobile as their main phone.”


For more information on Mobile Phone users our extensive range of detailed Roy Morgan Mobile Phone Customer Profiles includes customers of fixed line and mobile phones. These profiles provide an overview of demographics, attitudes, activities and media usage of these users.


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Keywords

mobile phones, mobile only, landline vs mobile

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