Friday, January 27th, 2012 - Roy Morgan Research
Almost 7.8 million Australians – or 42% of the population – aged 14+ years watch cricket on television almost always or occasionally, according to the latest Roy Morgan Single Source data (October 2010 – September 2011).
 

The second most popular sport watched on TV by Australians (14+) is AFL, recording 7.6 million viewers (or 41% of this population) across the 12-month period to September 2011, followed by Tennis with nearly 6.9 million viewers (representing 37% of all Australians aged 14+).


Most popular sports watched on television (almost always / occasionally) – Australians aged 14+ years


Source: Roy Morgan Single Source, October 2010 - September 2011 (n = 18,581). ‘Cricket’ comprises Test Matches, One Day Matches & Twenty20; ‘AFL’ comprises Pre-Season, Regular Season, Finals & the Grand Final; ‘Tennis’ comprises the Australian Open & Other Tennis; ‘NRL’ comprises Regular Season, Finals, the Grand Final & State of Origin.


Among Australian men aged 14+ years, the top 3 sports watched on TV are: Cricket, AFL and NRL.  Conversely, Australian women rate Tennis, AFL and Melbourne Cup as the top 3 sports that they watch on TV almost always/occasionally.

Watched by nearly 6.1 million Australians aged 14+, the Melbourne Cup has the most even (50/50) split of male/female viewers. The TV audiences for all other sports are dominated by men, with the exception of Tennis which is the only sport in the top 5 that boasts more females than males who almost always/occasionally watch this sport on TV.


TV audience breakdown – top 5 sports watched almost always / occasionally


Source: Roy Morgan Single Source, October 2010 - September 2011 (n = 18,581). ‘Cricket’ comprises Test Matches, One Day Matches & Twenty20; ‘AFL’ comprises Pre-Season, Regular Season, Finals & the Grand Final; ‘Tennis’ comprises the Australian Open & Other Tennis; ‘NRL’ comprises Regular Season, Finals, the Grand Final & State of Origin.


George Pesutto, Industry Director – Media, Roy Morgan Research says:

“Cricket is the big winner here, beating both AFL and NRL to be named the number one sport watched on Australian television.

“With both cricket and tennis on-air, the summer season is a great time for sport on TV.  Even though summer is the traditional ‘non-ratings season’ for TV, the popularity of cricket and tennis highlights a great opportunity for sponsors and advertisers running summer TV campaigns.

“The data really reinforces how much Aussies love their sport – and not just the big, annual one-day events like the Melbourne Cup or a Grand Final.  It’s also the regular, weekly competitions – and the tournaments played out over longer periods – that Australians like watching on TV.”

Contact Profile

Roy Morgan Research


Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Shaun Ellis
P: 03 9224 5332
W: www.roymorgan.com

Keywords

Roy Morgan

Categories

Sharing

More Formats