Thursday, January 26th, 2012 - Israel Trade Commission

With summer definitely arrived everyone is on the lookout for light, healthy eating options. The growing popularity of Mediterranean cuisine worldwide is testament not only to the health benefits but also to the taste. Including a variety of new spices and ingredients in your kitchen can transform your cooking from bland to brilliant.


One Mediterranean classic that is becoming increasingly popular in Australia, is shakshouka. Derived from the Hebrew word to shake, the eggs are poached in a rich sauce of tomatoes, chili peppers, onions, red capsicum and spiced with cumin. Mopped up with the obligatory pita there aren’t many better ways to start the day. In Israel, you can even buy the shakshouka mix in a can and just add the eggs making it a foolproof dish. Shakshouka, originally from North Africa, has become a mainstay of the Israeli diet.


As Israel has absorbed immigrants from almost every country in the world it has become a culinary crossroads where European, Middle Eastern and North African cuisines blend together to create mouth-watering combinations. Sabich, originally an Iraqi dish, is another example of popular Israeli street food. Fried eggplant slices and hard-boiled eggs are stuffed in a pita with hummus, tahini, salad, parsley and amba, a mango pickle. A delicious, healthy combination that can be enjoyed almost any time of day.


With a reliance on fresh fruit and vegetables, a large number of Israeli dishes are suitable for vegetarians. Many of the popular salads and dips are vegan including the ubiquitous hummus. Growing health awareness has seen the development of many products that are lactose-free, gluten-free and/or sugar-free. With 25% annual growth Israel’s organic food sector is rapidly expanding to meet the demands of health conscious consumers worldwide. As most food in Israel is produced under strict kosher supervision customers can rest assured that labeling is accurate.


Last year Israeli food imports to Australia grew by almost 9% as consumers looked to expand their food options with an increasingly sophisticated range of high-quality goods including olives, olive oil, wines, chocolates, condiments, frozen pastries, and much more.


One recent product introduced to the Australian market is the gourmet range of biscuits sold by the Elsa’s Story label. The company offers a variety of tempting homemade treats in attractive packaging that make great gifts. Parent company, the Wissotsky Tea group, has also reinvented itself in the last few years, today offering a range of enticing teas and herbal infusions, in both tea bags and loose tea.


Whether it’s a boutique olive oil, a cup of mint tea, a yummy biscuit or a sabich sandwich, enjoy something new today at your nearest supermarket or delicatessen.

For more information, please contact:
• Sharon Berger by email: [email protected] or on 0438-262120 or
• Josh Wermut, Manager, Trade & Investments, Israel Trade Commission
Tel: (02) 9388 0382 or email: [email protected]
www.israeltrade.org.au

Contact Profile

Israel Trade Commission


Our goal is to promote, enhance and facilitate trade, investments and industrial R&D between Australia and Israel.

The Trade Commission offers Australian companies, through our various events and exhibitions, a meeting point with the vibrant Israeli business community. We also facilitate scouting for cutting-edge technologies through our growing list of business opportunities from Israel. We actively work across a wide range of sectors including technology, energy, telecommunications, medical devices, water, food, jewelry, cosmetics, and more.

The trade commission offers Israeli companies a wide range of business development services such as business seminars, delegations, exhibitions and other tailor made services, including accompanying and supporting the individual exporter from the very first inquiry to scheduling business meetings with potential companies in Australia.

The Israel Trade Commission in Australia is an agency of the Foreign Trade Administration, part of Israel’s Ministry of Industry, Trade and Labor.

The Israel Trade Commission in Sydney is also a branch of the Embassy of Israel in Canberra.
Sharon Berger
P: 0438262120
W: www.israeltrade.org.au

Josh Wermut

P: 02 9388 0382

Keywords

food, Israel, Middle East, Mediterranean, healthy, cuisine,

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