Thursday, October 1st, 2009 - Spotted Wombat

Brisbane, Australia:  Growing demand for high quality online content is driving business for Australian web content producers.

Brisbane content marketer and copywriter Joanne Grey, of Spotted Wombat, said that for an investment equivalent to a single advertising campaign, say AUD10,000, a content marketer can produce keyword rich enewsletters, blogs and professional articles loaded up to a website consistently for a whole year. 

“As the investment in traditional marketing such as television and effective newspaper advertising dwindles, more companies are in investing in consistent, targeted and valuable content,” says Grey.

"Fresh and regular updates to your web content mean higher listings on the internet, especially with Google's new plan to date-stamp all new information. If your information is old, you'll soon slip down to the bottom of search engine listings."

Grey suggests that you choose your copywriter or content marketer carefully, as nothing shows a slap-dash attitude more than badly written copy on your website.

“There’s been a huge movement towards outsourcing to cheaper countries, but generally, you get what you pay for. If your content is poorly written and full of spelling and grammatical errors – then why would a customer see you as a professional? It really does matter.”

Content marketing isn't about self-promotion; it's about giving customers what they need to become educated consumers. In the current age of information, customers need to see your brand as the trusted information source and not just a provider of services.

“One of the great benefits of online content marketing is that it remains permanently on your site, allowing search engines to find you easily and ensuring the best possible value for your dollar.”

Forrester Research discovered in 2008 that 90% of all purchasing decisions began online. By providing valuable information to a prospective client, you are considered an expert in your industry.

“You can bet that if you aren’t providing valuable information to your prospective clients 24-hours a day – your competitors are. When it comes down to making that valuable purchasing decision, you might be driving customers straight into the delighted arms of your competitors,” says Grey.

Contact Profile

Spotted Wombat

Spotted Wombat is the go-to site for content marketing, websites and copywriting. They help businesses with relevant, compelling content in the form of blogs, eBooks, white papers, social media, newsletters and more.
Joanne Grey
P: 1300 WRITER
M: 0402 644 920


According to Forrester Research, 90% of purchasing decisions begin online, so it's not surprising that businesses are investing more and more in content marketing.



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