Monday, January 23rd, 2012 - OVUM
Melbourne, January 23, 2012 – Android has replaced Apple’s iOS in terms of importance to developers in the Asia-Pacific region in the last 12 months, according to Ovum. However, it is clear that iOS and Android form the core of developer support and that although these two platforms may vie for ultimate supremacy almost all developers support both platforms.

In its second annual developer survey*, the independent technology analysts reveal that while iOS and Android form the core of developer support, there is significant drive behind Blackberry OS and an increasing interest from developers in Microsoft’s Windows phone.

Adam Leach, devices & platforms practice leader at Ovum and author of the research commented: “The growing momentum behind Windows Phone indicates that Microsoft has managed to convince developers that its platform is worthy of investment. However, its main challenge now is to persuade consumers.”

In this year survey, the trends mirror closely changes in the wider smartphone market. Developers have been quick to respond to the exit of once-important smartphone platforms such as Windows Mobile, Symbian and WebOS and have embraced opportunities that have arisen through emerging platforms.

The research also shows a move away from traditional cross-platform mobile application development approaches (e.g. Java, Flash, WAP). Instead, developers are focussing their efforts towards web-based standards (e.g. HTML5), which seem to be the preferred approach to building cross-platform applications.

Yet, despite the increasing use of cross-platform programming approaches, most developers are still using vendor-specific distribution channels such as Android Market to deploy applications, as this is seen as the best way to reach the largest possible audience for their applications.

Leach said: “A smartphone platform’s success is dictated not only by the pull of consumers and the push of both handset vendors and mobile operators but also a healthy economy of applications delivered by third-party developers. Therefore, it is important for all players in the smartphone ecosystem to understand the choices developers are making today and the downstream impact of those choices.”

– ENDS –

NOTES TO EDITORS

*Developer Insights 2011: Trends in Mobile Application Development

The objective of the survey was to find out how changes in the device market had altered developers' preferences when selecting which platforms and technologies to use when building mobile applications for smartphones.

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Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is an Informa business.
Delphine Jersier
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Melbourne, January 23, 2012 – Android has replaced Apple’s iOS in terms of importance to developers in the Asia-Pacific region

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