Saturday, January 14th, 2012 - Evian
Melbourne tennis goers can join Maria Sharapova and over 20,000 people from across the globe in the world’s longest music video, at this year’s Australian Open.

Following the success of the Guinness World Record breaking evian roller baby commercial - which has clocked up over 150 million online views - evian is giving everyone the opportunity to discover their inner youth.

Currently sitting at a whopping 6 hours and 33 minutes, tennis goers can join the evian ‘Live Young’ music video by visiting the evian marquee at Grand Slam Oval at Melbourne Park.

Unified by a virtual evian baby t-shirt, over 5,000 people are expected to participate in the longest music video ever produced across the two week Australian Open. As well as being immortalised in the viral phenomenon, participants will have the opportunity to win a double pass to the highly anticipated men’s and women’s finals.

Matthew Thomas, evian Country Manager Australia and New Zealand, said the Melbourne line-up will add to participants from Grand Slam events around the world, including Wimbledon and the US Open.

“evian’s ‘Live Young’ marquee will be an exciting addition to the 2012 Australian Open. At evian, we believe that youth is a state of mind, an attitude to life and not a matter of age.

“evian water takes a 15-year journey through an ancient glacial filter deep in the heart of the French Alps, acquiring a unique mineral balance essential for an active life,” said Mr Thomas.

“And with on-court temperatures reaching up to 50 degrees Celsius , it’s imperative that players and spectators ensure they are well hydrated – both on and off the court.”

The marquee will be open daily but operating times will depend on the week and scheduled play. For week one, attendees are encouraged to visit between 10am and 7pm. For week two, participants are welcome between 10am and 7pm Monday to Thursday and between 1pm and 7pm Friday to Sunday.

To see the video so far, visit www.letsbabydance.evian.com.

Contact Profile

Renee Makowiecki @ Professional Public Relations

P: 03 8643 1634
M: 0410 543 809
W: www.evian.com/en_SG

Keywords

Evian, Australian Open, Tennis, Maria Sharapova, Live Young, Dancing Baby

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