Sunday, December 25th, 2011 - PlayUp
Former Australian Test Cricket captain Steve Waugh will be available to provide his own in-depth commentary and talk with other cricket fans during the first day of the Boxing Day Test via a new social sports iPhone app.

PlayUp is a free-to-use mobile app that enables sports fans to follow Cricket scores and stats LIVE while providing a platform for friends to message around the action through their mobile devices. The app also covers 19 sports across 45 countries making it easy for fans to talk about sport wherever they are.

Thousands of fans from both Australia and India are expected to interact around the Boxing Day Test via PlayUp - where they will have the chance to get up-close and personal with PlayUp ambassador Steve Waugh to talk about the game, or instead message their mates in a private and personal group for free.

Waugh says the unique feature of PlayUp is that it enables sports fans to take part in the atmosphere of the game even when they can’t be at the ground.

"The great thing about sport is everyone has an opinion – you want your mates to think your opinion is the right one and vice-versa. What I love about PlayUp is that it allows you to easily talk about a situation or phase of the game - and you can voice this opinion easily through the iPhone app or website as you're watching the game," said Waugh.

“So I’m really interested to see what happens during such a high rivalry international event such as the Australia and India test series tomorrow – on December 26.”

Since launching 3 months ago, PlayUp is now a top 10 free sports app in 30 countries worldwide – peaking at #2 in Australia, USA (#3), UK (#5), China (#1), Korea (#4), Japan (#7), India (#4) and Hong Kong (#1) to name a few.

Australian entrepreneurs Luke Bunbury and George Tomeski founded PlayUp in 2007.

To join the conversation with Steve download PlayUp from the iTunes App Store ( or visit the beta web version of the app at find the Boxing Day Test and join the Steve Waugh Plays Up ‘discussion room’.

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PlayUp is the first mobile social network dedicated to live sport. It was founded in 2007 with the vision to offer fun, entertaining social gaming and interactive experiences over mobile phone to sports fans during live sports broadcasts.

Today, PlayUp is a global phenomenon ranking as a Top 10 free sports app in more than 40 countries.
Andrew Mathwin
P: 0414435654


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