Friday, December 16th, 2011 - Roy Morgan Research
With a marginal uplift in satisfaction for Priceline Pharmacy in the third quarter of 2011 they now share the lead with Amcal according to the Roy Morgan Retail Satisfaction Report for September 2011.
 

Amcal and Priceline Pharmacy lead with 91% of their customers feeling either ‘very’ or ‘fairly satisfied’. Chemist Warehouse (90%), My Chemist (89%), Terry White (89%) and Guardian (89%) followed closely and considerably ahead of the bottom three; Discount Drug Stores, Soul Pattinson and Chemmart, all with 85% customer satisfaction.


Satisfaction* with Chemists


Source: Roy Morgan Single Source Oct 2010 - Sep 2011. Total bought from one or more Chemist(s) in the last 4 weeks n=10,406 .Satisfaction Rating based on respondents who were “very satisfied” or “satisfied” with each store bought from in the last 4 weeks.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“Satisfaction at chemists is a highly competitive category. Just two percentage points separate the top six in this category, with Priceline Pharmacy, Amcal, and Chemist Warehouse in the top 10 of all stores tracked in the report.

“The biggest decline in satisfaction over the last quarter was for Discount Drug Stores, down two percentage points from the June ‘11 result. Chemmart, Soul Pattinson and Discount Drug Stores have lower satisfaction than other chemists. However, when compared to other retailers these scores of around 85% are relatively good.”


The complete detailed Non Food Retailer Customer Satisfaction Report provides a ranking of satisfaction among all of the stores measured and looks at long and short term trends for overall customer satisfaction, at the category level and then at the individual store level.

An extensive range of detailed Roy Morgan Retail Store Customer Profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

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Keywords

Amcal Priceline Pharmacy Customer Satisfaction

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