Thursday, December 15th, 2011 - Roy Morgan Research
Broadband and mobile phones are growing to dominate the communication space and displacing the traditional fixed land line. Having an internet connection at home is now as common as having a fixed land line at home, according to the recently launched Roy Morgan State of the Nation Report 9.
 

More Australians now have mobile telephones (used by 88%) than fixed lines, (80.4%). This represents a revolutionary move to person-to-person communication rather than the traditional household-to-household communication. This growth for mobile phones is expected to continue with early indications showing an upward trend in the coming months.

In the same period, 79% of Australians have an Internet connection at home, and 69% have a broadband connection at home. Pay TV subscription on the other hand, has only seen a small increase to 25% from 19% in December 1999.


Telecommunication Adoption


Source: Roy Morgan Single Source June 1998 – September 2011. 12 month moving average 12 months to September 2011, n = 18,483.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The constant increase in the proportion of people with an internet connection at home along with mobile phone ownership highlights the willingness and capacity  of the nation to keep up with the latest technology. The rise in broadband adoption in the last five or six years has been associated with greater content availability, demand, file sizes, and the increasing capacity of hardware and software. Both Telstra and Optus have rolled out an extensive broadband network. The rapid adoption of new technology appears to have been largely unaffected by the economic downturn.”


The Roy Morgan State of the Nation Report 9 provides a thirteen-year perspective on Australian Society based on over half a million interviews conducted between July 1997 and September 2011. Thirteen years ago, Roy Morgan Research, and many others, anticipated that Australians would face an increasingly complex social environment that would change both the level of demand for its products and services, and the climate of support for those products and services. In this Roy Morgan State of the Nation Report, we have measured all of these issues and explored in more detail how they have played out, in terms of Society, Technology, Economy, Politics, and Environment.

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Broadband and mobile phones are growing to dominate the communication space and displacing the traditional fixed land line.

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