Friday, December 9th, 2011 - Single Fare
Recipe books are out of step with Australia’s fastest growing demographic: single households, according to Susan Devine, co-founder of SingleFare.com, a free recipe site for solo chefs.

Research by AustraliaSCAN shows that single-person households are estimated to grow to 31% of Australian households, making up the biggest demographic of households in the country.

“For too long, recipe book authors and publishers have ignored single people and continued to craft recipes for 4 to 6 serves, which some of my single friends find offensive,” says Ms Devine, herself a single cook.

“With today’s trend towards more complicated recipes, modifying them for single people is a lot harder than halving a few ingredients,” she says.

“I found myself giving up and either buying takeaway or freezing portions of large, staple meals because many modified recipes never worked properly and often resulted in wasted, unused ingredients.”

SingleFare.com provides single people with simple, healthy recipes specifically designed for the solo chef, as well as hints and tips about cooking for one.

“After two years of planning, taste testing and hard work, I think SingleFare.com is a user-friendly website that not only showcases a comprehensive list of recipes for one, but also suggests recipes for leftover ingredients,” says Susan.

Contact Profile

Single Fare


Co-founders: Susan Devine and her daughter, Louise Ryan

Mission: SingleFare.com will provide single people with simple, healthy recipes specifically designed for the solo chef, as well as hints and tips about cooking for one.

Launched: Wednesday, November 30, 2011, at Miele Gallery in Hilton, Adelaide

Susan Devine
P: 0419 823 944
W: www.singlefare.com/

Keywords

Recipes, cooking, singles, christmas

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