Tuesday, December 6th, 2011 - Roy Morgan Research
Australians spent $11.2 billion dollars on poker machines in the 12 months to September 2011, down from $13.1 billion in the twelve months to September 2010 and now below the $11.7 billion spent during the Global Financial Crisis in 2008/09.

Australians are now spending less on gambling overall than they did in 2002 according to the latest Roy Morgan Gambling Monitor. For the 12 months to September 2011, Australians spent $18.5 billion dollars on all forms of gambling, down from $20.2 billion in the 12 months to December 2002.

Expenditure on betting on the races has remained relatively stable at $2.6 billion as of September 2011 ($2.7 billion in December 2002). Sports betting, although still small at $0.8 billion, has increased from $0.4 billion in 2002. The only other gambling activity to show a significant increase was casino table games at $1.4 billion, up from $0.7 billion in December 2002.

Expenditure on lotteries/scratch tickets, at $2.1 billion, has remained relatively steady ($2.0 billion in 2002), as has expenditure on Keno at a club, pub or casino at $0.4 billion ($0.4 billion in 2002).

Annual Expenditure by Australians on Gambling ($billions)

Source: Roy Morgan Single Source, January 2002 – September 2011 average annual sample n=21,064.

Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:

“The Roy Morgan Gambling Monitor shows that the percentage of Australians who gamble has fallen steadily since 2002. This decline in participation has caused an overall decline in the total spend by Australians on gambling.  In real terms this decline has been quite marked.

“The decline in gambling spend can mainly be attributed to a decline in spend on poker machines – playing the pokies is becoming less popular and less Australians are patronising venues like licensed clubs.

“The growth of online gambling, especially sports betting, has not been big enough to counter this large decline in poker machine expenditure.”

The detailed Roy Morgan Gambling Currency Report  provides an overview of the gambling industry, measuring the size of the total gambling market as well as the three main components, Gaming, Wagering and Lotteries/Scratch tickets and the changes in each over time. The report also looks at participation, cross category participation and internet usage.  For each of the major forms of gambling, Poker Machines, Casino Table Games, Keno, Betting and Lotteries/Scratch tickets, the report measures overall market size for the current 12 months as well as trends over time.  Participation by venue, gender, age and state of origin and annual spend per player are also measured.

An extensive range of detailed Roy Morgan profiles is available of Australians 18+ who have participated in different forms of gambling in the last 3 months, such as all forms of betting, poker machines, casino table games, lottery or scratch ticket, online betting and keno.

Other gambling related profiles available include visitor profiles for key gambling venues across Australia such as Crown Casino, Burswood Casino, Conrad Jupiters Casino, Conrad Treasury Casino, Skycity Adelaide Casino, Star City Casino and profiles of visitors to any casino over the last 12 months. All these profiles examine the demographics, attitudes, activities and media consumption of the target group.

The Roy Morgan Online Store also has a report available on Gambling Trends. This report examines the current and future trends that are driving Australia’s gambling sector. It focuses specifically on leisure and gambling trends, such as participation in traditional leisure activities and incidence of gambling, gambling expenditure and frequency. Trends regarding participation in different forms of gambling and gambling methods, such as online gaming or betting are also included, along with a demographic profile of gamblers. Insights regarding trends in technology are examined, and the report is concluded with an analysis of heavy gamblers in the Australian gambling market.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.

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Roy Morgan Research

Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company.

Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.

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Australians $18.5 billion Gambling 12 September 2011 Pokies Falls $11.2 billion



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