Wednesday, November 23rd, 2011 - Yellowfin

International Business Intelligence (BI) software vendor, Yellowfin, has outscored big name players again in Dresner Advisory Services’ (DAS) latest Mobile Business Intelligence Market Study.

The October 2011 study ranked BI vendor’s mobile capabilities according to the number of platforms supported, the level of platform integration and range of features offered.

Yellowfin’s Mobile BI platform scored a total of 17 points out of a possible 22, awarding the Australian based vendor the equal second highest score. The highest score achieved was 18. Yellowfin was also awarded the equal second highest score in the February 2011 edition.

“This result confirms that our consumer-oriented and collaborative approach to Mobile BI is a winning strategy,” said Yellowfin CEO, Glen Rabie. “The consumerization of BI, combined with an increasingly mobile and technologically savvy workforce, means that more people will need, and should have access to, self-service reporting and analytics. People should be able to access vital corporate data anytime, irrespective of location, device or platform.”

Rabie said that Yellowfin’s approach to Mobile BI empowers end-users from any business background with fact-based insight.

Report author, former Gartner Research Fellow and President and Founder of DAS, Howard Dresner, stated in the report that he expects Mobile BI to revolutionize the way people use and consume business information.

“This latest findings report shows strong evidence that Mobile BI is taking hold – broadly,” said Dresner. “We believe that we’re in the midst of a profound shift toward Mobile BI (and mobile computing). We believe this paradigm shift will affect everyone and have as much impact as the Internet did, over time.

“The impact of Mobile BI… will change the way that we work, our ability to respond more quickly and to align towards common purpose. This notion of pervasiveness has always been the mission of BI, which may now finally be realized with the catalyst of mobile computing.”

Yellowfin offers customers the ability to receive mobile analytics out-of-the-box, on any device or platform, via native applications for the iPhone, iPad and Android platforms as well as new HTML 5 integration.


Contact Profile


Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

What is Business Intelligence software?

Business Intelligence (BI) refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Lachlan James
P: +61 (0)3 9090 0454
M: 0431 835 658


Mobile Business Intelligence, mobile analytics, Business Intelligence solution, Howard Dresner, Dresner Advisory Services, Mobile Business Intelligence Market Study, Mobile BI



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