Thursday, November 17th, 2011 - Explore Engage

Augmented reality specialists Explore Engage, along with Blaze Advertising, Ausgrid and Taronga Zoo, recently delivered a world first in creating an immersive augmented reality (AR) experience to celebrate Ausgrid Zoo Month 2011.

Augmented reality specialists Explore Engage, along with Blaze Advertising, Ausgrid and Taronga Zoo, recently delivered a world first in creating an immersive augmented reality (AR) experience to celebrate Ausgrid Zoo Month 2011.

The focus of this year’s event was on energy efficiency, demonstrating how even the simplest energy saving actions can have a positive impact on our environment.

The main attraction during Ausgrid Zoo Month was the purpose built state-of-the-art augmented reality Disney style display, set up at Taronga’s Great Southern Oceans precinct. Over 10,000 visitors were able to engage with real propos and interact with a computer animated 3D representation of Nala, Taronga’s Australian Sea-Lion and Ausgrid’s Energy Efficiency Ambassador Amy, to explore the different ways to be more energy efficient around the home.

“Ausgrid Zoo Month provided a unique and innovative experience for our visitors to learn key energy saving messages in a fun and interactive way,” said Anthony Dunsford, Sponsorship Manager Taronga Zoo. "Taronga’s Australian Sea-lion was transformed into the digital world and Augmented Reality was used to create a memorable and engaging activity for visitors."

The experience combined cutting-edge 3D depth camera and motion sensing technology to have an awareness of the participants to power a series of reactions and animations that are triggered by their interaction with the props and actions within the environment.

Explore Engage deployed a world’s first solution to digitally mask out, in real-time a user (without using a green screen) so that our digital seal “Nala” was able to swim and interact around them.

“Typically when augmented reality digital assets are applied to a camera feed, they can be overlaid, and appear next to whomever is in view, but to have them appear behind – or swim around like “Nala” does – is very unique!” said Paul Kouppas,CTO, of Explore Engage. “This is also the first such interactive experience of its kind in Australia using depth camera technology.”

The installation software and hardware props integrated a game engine to allow for real-time rendering of complex 3D animations and effects. The installation featured sensors concealed in a large (2.3 x 1.8m) rear-projected screen. Along the front of the screen participants were tracked as they interacted and moved in the space. The software could detect their three dimensional positioning and interactions in real time.

The detection data was used by the software to then calculate what it “sees” and determine details of how to respond. Based on this data the application delivered the appropriate response, including a rewarding 3D animated end sequence by “Nala” using real-time occlusion culling to make fast sweeping loops around the participants. The resulting experience was both very compelling and highly interactive.

Explore Engage was responsible for the technical development, 3D, animation, hardware setup and implementation.

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Explore Engage


Specialists in digital media and 3D applications - Making dreams an Augmented Reality! Explore engage is an international leader in augmented reality providing 3D experiences across advertising, marketing, gaming, retail, property and many other verticals across many different devices. Augmented reality is defined as real time animation super-imposed on your real time view of the world and is usually performed through a camera device.AR solves marketing and utility problems by contextualizing data or images for an informative or entertaining simulation, feedback, brand recall, in situ placement and mixed reality to assist in making decisions or creating a magical experience.

Media Contacts:

Luke Crane

+61 (0)413 929 397
 
[email protected]
 
Paul Paoliello

+61 (0) 408 339 067
[email protected] 

Luke Crane, Explore Engage
P: +61 (0)413 929 397
W: www.exploreengage.com

Keywords

taronga zoo augmented reality

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