Thursday, November 10th, 2011
Sydney, NSW – 10 November 2011 – Centryc, the Australian customer engagement start-up, has called for brands to think ‘beyond the like’ and develop engagement strategies before contemplating any gamification-style initiatives.

The call comes as the company adds Google integration with Google+, Picasa and Gmail syncing to its MeTag real-time engagement platform.

‘Marketers have tended to focus on number of Facebook likes or Twitter followers as a measure of social media effectiveness, but today that isn’t enough,’ said Centryc founder and CEO, Dave Aicken.

‘To truly cut-through, real-time brand interaction and engagement is needed, with hard numbers driving ROI,’ stated Aicken. ‘Gamification doesn’t magically make social media work. A sound engagement foundation needs to be built first.’

The MeTag platform seamlessly connects real-life event experiences and customer behaviour with online social networks such as Facebook, Twitter and now Google+. MeTag enables event guests to post status updates and photos to their Facebook wall or Twitter feed automatically, garnering comments and interaction from online friends while still at the event.

MeTag makes instantly sharing the real-life event experience hassle-free; while delivering metrics and tracking for the brand hosting the event. Higher levels of engagement can be integrated into the experience via real-time games such as scavenger hunts, treasure hunts, trivia contests and scoring competitions.

‘The MeTag Engagement Platform allows brands to engage each consumer as an individual via Facebook, Twitter, Google, email and mobile. Brands can track numbers, engagement and sentiment in real-time so actions can be taken during the event to ensure all guests have the best experience,’ commented Aicken.

Centryc MeTag clients include Luna Park (Sydney), Smirnoff and Southern Cross Austereo. Centryc has been recognized as one of the most innovative new technology companies as part of the NSW Government Mobile Concierge program and won the Outstanding Collaboration Award at the 2011 Tech23.

ENDS

Keywords

marketing, events, social media, customer engagement, real-time, MeTag, Centryc, Google, Facebook, Twitter, multi-channel campaign

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