Thursday, July 30th, 2009 - e-Channel

Yahoo! Search Marketing, a leader in search engine marketing, has bolstered its market presence in Australia with two key agency partnership agreements.

Yahoo! Search Marketing has partnered with Clickstream and e-Channel, two of Australia’s leading online media representation and ad technology providers, to build a strong presence in the West Australian (WA) and South Australian (SA) markets respectively and offer clients Yahoo! Search Marketing products and access to its extensive distribution network.

Willie Pang, Managing Director of Yahoo! Search Marketing, Australia and New Zealand, said: “Yahoo! Search Marketing has been working hard to lay the foundations and build a strong market presence in Australia. Take-up of search marketing in WA and SA is slightly slower than NSW and VIC, however, there is definitely sizeable opportunity for growth. Both Clickstream and e-Channel have strong reputations in their markets and these two new partnership agreements are part of our strategy to ensure brands realise the potential of connecting to an increasingly focused, impatient and savvy consumer through search marketing.”

e-Channel’s client portfolio including University of South Australia, education.au and Phil Hoffman Travel, and Clickstream’s portfolio including Marketforce, Gatecrasher and Linc, will be able to utilise Yahoo! Search Marketing’s expertise to run successful search campaigns as part of their overall marketing campaigns. In addition, both partners will be able to utilise Yahoo! Search Marketing’s resources including key word research, creative copy and optimisation tools.

“Yahoo! Search Marketing, e-Channel and Clickstream will provide expertise and guidance to all businesses on how to continually improve search marketing campaigns whilst achieving accountable results. In particular, there is a huge opportunity for brands in the finance and building services sector in the WA market to gain competitive advantage through results orientated search marketing campaigns and take full advantage of the low interest rates and resurgence in the property market. ” added Mr Pang.

e-Channel CEO Frank Grasso said that Yahoo! Search Marketing's premium products would allow the agency to offer its clients “sensational value in both branding and performance campaigns”.

“This is an exciting partnership that builds on our existing relationships and implementation of Yahoo! Search Marketing products,” Mr Grasso said. “We look forward to working closely with the Yahoo! team here in Adelaide."

Ross MacDonald, Sales Director, Clickstream, added: “In partnering with Yahoo! Search Marketing we are able to respond to the genuine interest and demand in the WA market for search marketing as a way of providing businesses with a measurable and powerful way to connect with interested customers online. We will be providing on the ground expertise with direct access to Yahoo! Search Marketing’s products and extensive distribution network.”

For more information about Yahoo! Search Marketing, please visit http://searchmarketing.yahoo.com.au
ENDS

About Yahoo! Search Marketing
Yahoo! Search Marketing is a wholly owned subsidiary of Yahoo! and leading global provider of online direct response advertising products and services. The company offers a flexible and integrated approach to advertising tailored to client needs on some of Australia’s leading websites including Yahoo!7 and ninemsn. The measurable service offered by Yahoo! Search Marketing enables Australian advertisers to accurately target and connect with customers searching for products and services online.
Yahoo! Search Marketing is positioned within the Yahoo! Inc brand with its headquarters in Sunnyvale, California. The Asia Pacific region includes offices in Sydney, Australia. For more information about Yahoo! Search Marketing, visit http://searchmarketing.yahoo.com.au


For further information please contact:
Natasha Gillooly / Vicki Cook
Mango Communications
+61 2 8260 2480/ +61 2 8260 2859
[email protected]

Contact Profile

e-Channel


e-Channel online is Australia’s premier search engine marketing and optimisation agency, delivering highly relevant, targeted search engine marketing campaigns and search engine optimisation for its clients. e-Channel’s innovative search engine marketing platform, DynamicCreative™, is a powerful, patented campaign optimisation tool that assists large database-driven websites gain a competitive advantage by ensuring campaign relevance and increasing click volume and ad response without the extra cost.
Leila Henderson
P: 0414 69 70 71
W: www.e-channel.com.au

Clickstream


Clickstream Media is one of Australia's leading online media representation companies providing local and international market knowledge and hands on sales expertise to media owners looking to develop brand presence and sales opportunities in emerging markets. With change being the only constant in the digital space keeping on top of new technology offerings and staying abreast of the opportunities becomes a challenge for clients and agencies alike.

Founded on the fundamental understanding of advertising and marketing principles across multiple channels, not just the digital component, Clickstream works with some of the strongest and most innovative brands in digital advertising and provides access to some of Australia’s leading online media networks.


Ross MacDonald
P: +61 (08) 9380 9919
W: clickstream.net.au

Keywords

YSM's new partnerships with e-Channel and Clickstream will benefit search marketing campaigns and Australian businesses

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