One-Day Pop Up Markets Support Local Artists and Designers.
Forget Pop Up retail shops. Melbourne residents are about to experience the newest craze in the Pop Up phenomenon - Pop Up Markets! Secret sites around town will play host to a series of one-day-only themed markets throughout the summer months, showcasing the unique talents of local artists, designers, makers, bakers and craftsmen of all persuasions.
The first Pop Up Market, the MAD! Melbourne Art and Design Fair, hits the streets of Prahran on Saturday 5th November. For one day only, local artists will showcase their designs, with market-goers able to purchase wall art, clothing, homewares, jewellery and other decorative items handcrafted by Melbourne’s most talented artists. There will also be a unique street art exhibition on-site featuring a collaboration of Melbourne’s top contemporary street artists, where artists will compete for a rare prize (along with $10,000 cash!) with the winner decided by crowd vote. With live music and food also on offer, MAD! promises to be a crowd pleaser.
Other Pop Up Markets scheduled for clandestine suburban locations this summer include the ‘Love Local’ Market on Sunday November 20, ‘Vintage Treasures’ Market on Saturday December 3 and ‘Rock Your Stockings’ Christmas Market on Saturday December 17. All markets operate during the friendly hours of 11am - 4pm.
With locations kept under wraps until right before each event, you’ll need to log on to www.popupmarkets.com.au for all the details, or follow Pop Updates via email, Facebook or Twitter.
As for the exact location of the MAD! Melbourne Art and Design Fair? Clues are popping up all around Prahran right now – but if you miss them, head towards
the main streets on the designated date and the location will be hard to miss!
Pop Up Markets
The Pop Up Markets concept sprung from the belief that empty development sites, car parks, roof tops and laneways are a waste of precious space. Bringing them to life with markets, events and exhibitions that support local artists, designers and makers of ‘cool stuff’ was a way to support home-grown talent, and provide weekend entertainment for locals.
Alex Ormerod, founder of Pop Up Markets, is passionate about her concept, explaining that “Pop Up Markets support homegrown talent and engage communities. They’re also a clever way for local businesses with big, empty spaces at their disposal to actively connect their brand with the local community in a fun, sociable and unique environment.”