Tuesday, July 28th, 2009 - Little Green Genie
With the manufacture and energy used to run computers creating as big a carbon footprint as the global airline industry, green minded computer users now have an option to offset their PC’s carbon emissions.

The Little Green Genie is a program that works by calculating how much energy is being used by a computer, and then uses this information to buy a proportionate amount of carbon credits to offset this use.

For the average computer user this will cost roughly ten dollars a year, and with two typical Internet searches using the equivalent energy of boiling an electric kettle according to a Harvard University physicist, the benefits eclipse the small financial annual outlay.

Warwick Prince, company spokesman of Little Green Genie, believes that the simplicity of the program will be a major factor in its popularity.

“I think the public really feel a sense of duty to help offset carbon emissions, but many feel it can be too much of a hassle to really do anything,” Mr Prince says.

“The Little Green Genie program is easy to download and automatically calculates the computers emissions from energy use.

“This ingenious system automatically purchases carbon credits from Climate Friendly, a founding member of the international carbon reduction and offset alliance, and supports renewable energy equal to the computers energy use.

“We think it’s important that people know where their green money is going - not only for their own peace of mind but for the sake of the industry’s credibility.”

Climate Friendly was ranked number one by Carbon Offset Watch, the first independent ranking of Australian offset providers.

Little Green Genie is part of a growing number of social entrepreneur businesses that recognise a social problem and uses entrepreneurial principles to organise, create and manage a venture to make social change.

The program is the first of its kind in the world, and with increased take up by individuals and businesses, will prove a successful model to encourage other social enterprises.

Enquiry about the program has already been received from over 22 countries including Bangladesh, Slovenia and Lebanon, proving the broad international appeal of carbon offset initiatives.

Little Green Genie will also allow users to offset the carbon footprint created by the manufacturing of their computer – a figure that Mr Prince feels might be of surprise to some people.

“A lot of people might not realise this, but making a personal computer creates about the same environmental impact as making a small car,” Mr Prince says.

“We thought it was important to give people the option to be able to offset these emissions as well so they can be assured that they’re contributing effectively to the climate change issue.”

Users that decide to offset the carbon of the manufacturing of their computer will only pay for this once at a cost of roughly six dollars.

As computers become more and more crucial to the running of our everyday lives, Mr Prince sees this as an excellent opportunity to keep the green message in front of people’s faces.

“People signing up to the Little Green Genie will be able to use tag lines in their e-mails saying they’re a Zero Carbon computer user” Mr Prince says.

“We feel that our program will really empower people to be able to feel as though they’re doing something worthwhile for our planet.

“Once computer users realise the benefits of the Little Green Genie, we expect to see many people looking to improve their environmental behaviours in other parts of their life.”

For more information or to download the Little Green Genie visit www.littlegreengenie.com
ENDS

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Little Green Genie


Little Green Genie is part of a growing number of social entrepreneur businesses that recognise a social problem and uses entrepreneurial principles to organise, create and manage a venture to make social change.
Bruce Nelson
P: + 61 (0) 423 403 449
M: + 61 (0) 423 403 449
W: www.littlegreengenie.com

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With the manufacture and energy used to run computers creating as big a carbon footprint as the global airline industry, green minded computer users now have an option to offset their PC’s carbon emissions.

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